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Whitepress review

December 20, 2023

Whitepress review

By Albert Ślusarczyk

Whitepress review

    130 Votes

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    Pros of WhitePress:
    • Easy-to-use interface and intuitive navigation for users of all skill levels.
    • Extensive customization options through a wide range of filters in the search engine.
    • Offers high-quality translations with competitive pricing and fast turnaround times.
    • Comprehensive suite of content management tools, including text alignment, bullet lists, headings, custom font styling, and easy-to-read formatting.
    • Provides a productive virtual marketplace, facilitating connections between companies in marketing, publishers, interactive agencies, and copywriters.
    • Incentive of a €50 voucher for the first order within one month of registration, making initial content marketing efforts more affordable.
    Cons of WhitePress:
    • Potential pricing discrepancies between the platform and direct contact with publishers, due to negotiation processes and variable offers.
    • The quality of translations might not meet all users' expectations, emphasizing the importance of reviewing content for accuracy and context.
    • Cost considerations, as the platform might be more expensive than direct negotiations or alternative services, depending on the specific needs of a business.
    • Limited target audience focus, primarily designed for advertising agencies, SEO agencies, and corporate clients in the PR industry, which may not cater to all potential users.

    Whitepress short summary

    WhitePress, founded in 2013, has emerged as an influential player in content marketing and link-building, specifically serving advertising agencies, SEO agencies, and corporations. As a user of WhitePress, I've experienced firsthand the platform's intuitive interface and broad array of features that streamline content creation, publication, and campaign tracking. WhitePress boasts a diverse team of over 150 specialists, demonstrating its commitment to quality and efficiency.

    A key aspect that stands out is the platform's seamless process for ordering articles and managing content. The user-friendly layout ensures ease of navigation across various tasks, from article selection to completion. WhitePress also prides itself on high-quality translations and offers competitive prices without revealing exact figures, addressing a crucial need for businesses looking to expand globally.

    In summary, WhitePress offers a comprehensive suite for content marketing and link-building, exemplified by their extensive customization options and detailed analytics. It stands as a significant aid for various marketing professionals, despite the necessity to gauge potential costs and translation quality accurately.

    In the ever-evolving digital landscape, staying ahead of the game in content marketing is crucial. With countless platforms vying for your attention, how can you be sure you’re choosing the right one to amplify your brand’s voice and reach your target audience? Enter WhitePress, a content marketing and link-building platform designed to make your marketing efforts seamless and efficient. In this review, we’ll dive deep into WhitePress, examining its claims, features, and effectiveness in the world of content marketing.

    Key Takeaways

    • WhitePress is a content marketing and link-building platform with an easy-to-use interface, extensive customization options, high quality translations and competitive prices.

    • Weighing the pros and cons of WhitePress can help to make an informed decision about its use.

    • Alternatives should be considered for businesses that require different solutions than what WhitePress offers.

    Introduction to WhitePress

    WhitePress, founded in 2013, is a London-based platform that specializes in content marketing and link-building, catering specifically to advertising agencies, SEO agencies, and corporate clients in the e pr industry. As a member of the RTB House family, a company operating in the marketing solutions sector, WhitePress seeks to provide a user-friendly interface that consolidates the processes and controls of link building and content marketing, making it easier for users with varying levels of marketing knowledge. Boasting a team of over 150 specialists, WhitePress offers solutions such as the creation and publication of content, tracking of marketing campaign results, and automation of the publishing process, making it an ideal platform for media houses and marketers alike.

    The platform, boasting a European reach, purports to assist businesses in content creation and management, performance tracking, and content marketing optimization. However, the validity of these claims begs to be tested. In this comprehensive review, we’ll put WhitePress to the test, examining its features and determining if it delivers on its promises.

    Claim Examination

    WhitePress, functioning as a content marketing and link-building platform, is part of the RTB House family, with its primary focus on engaging audiences and promoting content marketing. The platform boasts a comprehensive suite of features designed to streamline and facilitate the process of creating, publishing, and analyzing content, in addition to other tools that help optimize content marketing campaigns.

    Some of the features offered by WhitePress include:

    • Content creation and publishing tools

    • Audience engagement and analytics

    • Link-building capabilities

    • Optimization tools for content marketing campaigns

    These claims certainly sound impressive, but can they live up to the hype?

    Before dissecting WhitePress’s features, it’s worth understanding who the platform is primarily designed for. With its tailored approach to catering to the PR industry, advertising agencies, and corporate clients, it’s clear that WhitePress aims to serve a specific niche within the world of content marketing. With this in mind, let’s explore the platform and see if it truly delivers on its promises.

    Getting Started with WhitePress

    Setting up a profile on WhitePress is a breeze. To register an account, simply tick the required checkboxes during the sign-up process, enter your personal information, and select your role and preferences. As an added bonus, first-time users who register and complete the company details of their account are eligible for a €50 discount on their first article order within one month of registration.

    To select and order an article on the WhitePress platform, follow these steps:

    1. Visit the “My Projects” section on the main page of “Marketers”.

    2. Select the Project and the type of order.

    3. The platform will provide a seamless experience, guiding you through the various steps of content creation and helping you to publish articles efficiently.

    The WhitePress interface is intuitively designed, ensuring easy accessibility to different sections and features through the navigation menu or toolbar. This intuitive design makes it easy for users of all skill levels to jump in and start managing their content marketing campaigns on the website.

    Navigating the WhitePress Interface

    The interface of WhitePress is not only visually appealing but also straightforward to navigate, ensuring a smooth user experience. The platform’s layout is well-organized, with various features and tools accessible through the navigation menu or toolbar. This streamlined design ensures that users can quickly access the sections they need, without getting bogged down in complicated menus or settings.

    Within each section, options and configurations are available depending on the version and updates of the WhitePress interface. Users can effortlessly complete specific tasks by following on-screen instructions or prompts, thereby ensuring a seamless experience.

    Exploring the Search Engine

    WhitePress’s search engine is designed to help users locate a publication and placement offer that fulfills their requirements. The platform offers a wide range of filters, such as:

    • Minimum Traffic

    • Minimum Citation Flow

    • Traffic monitoring

    • Maximum Ahrefs Rank

    • Page Rating

    • Substantive Assessment

    • Minimum Domain Rating

    • Organic traffic based on Ahrefs

    • Minimum Average UR Value

    • Minimum Trust Flow

    • Do-Follow

    • Trust Flow

    • HTML tracking script

    • Do-Follow links filter

    • Unique Users

    • Attractive token

    • Exclude Subdomains filter

    These filters offer extensive customization, enabling users to pinpoint the ideal publisher for their content marketing requirements.

    The platform also utilizes various metrics to assess publishers, such as:

    • Minimum Traffic

    • Citation Flow

    • Page Rating

    • Substantive Assessment

    • Domain Rating

    • Average UR Value

    • Trust Flow

    • Unique Users

    These metrics provide users with a comprehensive overview of potential publishers, making it easier to make an informed decision when selecting a partner for their content marketing campaigns.

    Content Ordering and Uploading

    The process of ordering content on WhitePress is uncomplicated. Users can either copy and paste an existing article or request a new one from WhitePress’s journalists and copywriters. After selecting the article type, anchor text, destination page, whether the link should be do-follow, and any associated images, users can choose a placement and submit their order. WhitePress ensures that the publication deadlines are adhered to, providing a seamless experience from start to finish.

    As for uploading your own expert articles, simply select the “Add New Article” option and follow the payment instructions. WhitePress accepts PayPal, credit/debit cards, or credits in your account as payment methods.

    The platform also offers a €50 voucher for the first order within one month of registration, provided all the company details of the account have been filled out. This incentive can help users get started with their content marketing efforts at a reduced cost.

    Evaluating WhitePress's Features

    WhitePress equips users with a full set of features aimed at simplifying the process of content creation, publishing, and analysis. These features include:

    • Text alignment

    • Bullet lists

    • Headings

    • Custom font styling

    • Easy-to-read formatting

    Additionally, the platform provides a productive virtual marketplace for companies operating in marketing, publishers, interactive agencies, and copywriters, making it a one-stop-shop for content marketing needs and content marketing activities.

    The platform’s search engine offers users the capability to quickly and conveniently locate pertinent content, with filters available for keyword, language, and other criteria. This functionality ensures that users can find the perfect publisher for their content marketing campaigns with minimal effort.

    In terms of content management tools, WhitePress provides a range of options, such as categorizing content, adding tags, and setting up automated content delivery. These features allow users to easily manage their content marketing campaigns, ensuring that their efforts are both organized and effective.

    Assessing the Translation Quality

    WhitePress claims to provide superior-quality translations for a range of languages, including non-English languages. The platform boasts a high level of accuracy and a low rate of errors, ensuring that users can trust the translations provided.

    In terms of turnaround time, WhitePress offers fast translations, with turnaround times of less than 24 hours. This quick service can be particularly beneficial for businesses working on tight deadlines or those looking to expand their reach into new markets. The platform also provides competitively priced translations, starting at $0.10 per word.

    Pricing Discrepancies

    One potential concern for users contemplating WhitePress is the pricing discrepancies that may arise between the platform and direct contact with publishers. These discrepancies can be attributed to the negotiation process with publishers and the variability of offers available.

    The negotiation process with publishers involves discussing the relevant terms of the agreement, such as the price, duration of the agreement, and any other pertinent conditions. Some publishers may present discounts or other incentives to incentivize customers to subscribe to their services, resulting in a range of offers available.

    While these discrepancies are worth considering, it’s important to weigh the convenience and features provided by the platform against any potential cost differences.

    Weighing the Pros and Cons

    WhitePress, as a content marketing and link-building platform, certainly has its share of advantages. The platform offers a comprehensive suite of features designed to simplify content marketing and link-building, such as automated content generation, keyword research, and analytics. Additionally, its user-friendly interface and extensive search engine make it easy for users to find the perfect publisher for their content marketing needs.

    Nevertheless, some potential drawbacks should be taken into account. The cost of WhitePress might be high and the quality of translation might not meet your expectations. Like with any service, evaluating the pros and cons before making a commitment is prudent.

    In summary, WhitePress provides a range of features and tools to assist businesses in generating and managing content, monitoring performance, and optimizing campaigns, but it’s important to consider the potential drawbacks and explore alternative options before making a decision.

    Alternatives to WhitePress

    Despite the broad range of features and tools WhitePress provides, considering alternative platforms that align more closely with your needs and budget is worth considering. The Ozone Project, Buchdeals and Villalivet are potential alternatives to WhitePress. All of them provide great solutions for businesses. Additionally, other content marketing platforms like Vyond, Contently, Conductor, SnapApp, PathFactory, Optimizely Content Marketing Platform,, AWeber, iContact, Reviewflowz, and Vero Workflows may offer features and pricing structures that align more closely with your requirements.

    The most suitable alternative to WhitePress ultimately depends on your specific needs and budget. By comparing the features and costs of each platform, you can make an informed decision about which service best suits your content marketing goals and objectives.


    In conclusion, WhitePress is a content marketing and link-building platform that offers a range of features to help businesses create, publish, and analyze content, track performance, and optimize campaigns. While it may not be the perfect fit for everyone, particularly considering its pricing and potential translation quality issues, WhitePress remains a viable option for many advertising agencies, SEO agencies, and corporate clients. As with any service, it’s crucial to weigh the pros and cons, compare alternatives, and make a decision based on your specific needs and budget.

    Frequently Asked Questions

    1What is the primary purpose of WhitePress?
    WhitePress is an effective platform to help businesses optimize their content marketing and link-building campaigns with the ability to create, publish, track performance, and analyze content.
    2How easy is it to set up an account and start using WhitePress?
    Setting up an account on WhitePress is quick and easy, thanks to its user-friendly interface and clear instructions. Creating content can be done quickly with little effort.
    3How does the WhitePress search engine help users find the right publisher for their content marketing needs?
    WhitePress' search engine enables users to easily filter and measure publications and placements, helping them find the right publisher for their content marketing needs.
    4Are there any potential drawbacks to using WhitePress?
    WhitePress may come with certain drawbacks, such as cost and the quality of translation. It is important to be mindful of this when considering this platform.
    5Are there any suitable alternatives to WhitePress?
    Yes, there are suitable alternatives to WhitePress, such as The Ozone Project, Buchdeals, Villalivet, Vyond, Contently, and Conductor. These content marketing platforms may better suit your needs and budget.
    Whitepress review

    Albert Ślusarczyk

    As the co-creator of Be Theme, I am a strong believer in designing with care and patience. I pour my energy, time & knowledge into perfecting the theme for our 260,000+ customers.