Good web design is often a reflection the niche it serves. This can be especially true in the tech sector, where businesses are often characterized by innovation, continual improvement, and their taking advantage of the latest trends in design, production, and marketing.
High tech enterprises tend to be forward thinking. While the products or services they deliver may be quite complex, many of them have something in common. Their complexity is often based on layer upon layer of simple, yet powerful designs and processes.
It is this very simplicity that makes complex things work, whether it applies to the tech-related companies, or the design efforts behind the websites that speak for them.
This can be seen in the website building tools themselves:
Designers strive for elegance, and one definition of elegance is power combined with simplicity. Needless to say, elegant solutions don’t always come easily, but you can expect to see an increasing use of clean, minimalist icons designs, dictated in part by the special needs and requirements of mobile app users.
These icons may have been stripped of frills and excess decoration, but they still have work to do, and they still have to be recognizable.
We tend to attach meanings to colors. Green is relaxing, yellow is cheerful, red is dynamic, and blue is reliable. We all want reliability in our products, but blue can also suggest adherence to the status quo. The current trend is to increase the range of acceptable hues, and to pay more attention to bright colors that suggest new things are in the works.
Data-driven elements are being introduced into web page design at the very start. The need to create data visualizations elsewhere, and upload them onto a website may be with us for some time yet, but eventually it may become a thing of the past, replaced by the growing trend of making data part of the design process.
Since interactive visualizations are crawlable, they can be found through a search engine; opening a wide range of new design and marketing possibilities.
A problem that you and other web designers have long had to deal with is that attractive print fonts that have been digitized for use on the screen, often come up lacking when displayed in pixel form. You now have access to web-safe fonts, like the one above, that have been built for use on any screen.
Parallax scrolling may not be quite as mesmerizing as staring into a fire, but the sensation of background images moving more slowly than foreground text definitely attracts attention. Parallax scrolling has to be done correctly however, which can be tricky. If not done right, its effects can make visitors back away, instead of immersing themselves into the experience.
A little of this special effect can go a long way in your attempt to engage your visitors, but, as a cautionary note – don’t overdo it.
This Be App2 pre-built website is destined for a mobile app. Upon closer examination of this one page app you’ll notice:
This one page pre-built website is destined for promoting an eBook.
This pre-built website is for a high fidelity audio equipment manufacturer or retailer.
A fine example of a pre-built website destined for an IT agency.
What better a pre-built website for an app, but one like this that sends out a young, modern vibe.
Destined for a notebook distributor, this pre-built website shows a nice hero image of the product.
Destined for a smart home technology business, this pre-built website shows the ways in which technology can be applied to transform a home.
This dynamic, relaxing pre-built website promotes a software product.
The pre-built website presents a corporate image – with a twist.
A smartwatch shop is the destination of this pre-built website.
This one page pre-built website’s home page delivers a message that’s load and clear.
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