Freelancers take their web design activities seriously, and for that reason. They often display and benefit from, a healthy dose of intellectual curiosity. They are not only keenly interested in following the latest design trends, but they also take the time to try and understand how these trends came into play, and what benefits are to be gained by going along with them.
Where freelancers sometimes come up short, however, is in attempting to gain greater insight as to how best to land new clients; not the easiest of tasks.
Take these tips to heart, and you should soon begin to experience greater success at landing new clients:
Landing new clients takes time together with a certain amount of marketing savvy – but it’s definitely doable.
If you want to land new clients, you must have a plan.
When web designers, and their clients, look for ways to attract business, one of their first steps is to identify their target audience. This is effective in that it makes it much easier to know what to focus a website’s content on.
When your target audience is not made up of consumers, but potential clients, a better approach is to create an ideal client persona. In doing so, when you are adding content to your website, or building your portfolio, your content will be directed more towards an individual, rather than to a crowd. It will be more personal, and therefore more appealing.
One way you can help yourself create this ideal persona, is to interview people who fit the mold – your past clients.
Ask them questions centered around why they chose you, and why they would consider choosing you again.
You can of course assume answers to these questions, or go back over comments clients of yours made in the past to provide these answers, fully or partially; but conducting actual interviews is the best way to create the ideal persona.
Never give up in your attempts to land new clients.
Don’t give up while trying to create this ideal persona. Once you have one, it’s best to stick with it for a while, at least until you sense a need for changes. As far as doing what you can to land new clients, it you stick to one rule, it should be to never give up, and never stop fighting.
The importance of a good portfolio cannot be overemphasized. Don’t however, fall into the trap of thinking that once your portfolio is online, you can just sit back and wait for potential clients to come knocking on your door.
A tablet and a free e-book make a good combination. The e-book shows you care.
Whatever you do, don’t sit back and wait. Work at improving everything you do and everything you present. Continual improvement can be a fun and rewarding way to never stop fighting.
Cold calling the easy way.
If there is one thing that many freelancers fear most, it’s cold calling. Fortunately, cold calling via email is not nearly as stressful as it can be over the phone, and your email recipients aren’t likely to feel as if they’re being interrupted. Do your research, try to discover what a potential client may be looking for, choose your words carefully – and go ahead.
Write great stuff, and they, the clients, will come.