Dealership websites need to change constantly. Whether it’s negative reviews, lackluster online presence, or outdated design, car dealer websites are lost to time without change. This is in no small part due to the constant evolution of the internet. What was once groundbreaking five years ago may not work today.
Luckily, many car dealer websites can inspire you when designing (or redesigning) your car dealer website. All you need to do is find them.
This list is here to help that process; here you will find car dealership websites with remarkable design, practical elements, and compelling content from your fellow car dealerships. Take a look at these websites and grab the best tools you can find to create an amazing website.
This website quickly connects customers to the product information they need, which greatly helps its conversion rates. It does this by integrating its search feature with images on the hero header, which shows potential customers the cars before they finish searching. The website also embraces responsive web design with a sticky menu that provides essential contact information.
BMW has a reputation for class, and this website gives justice to that reputation. The homepage instantly piques your interest with elegant video backgrounds, and it prepares you for what’s to come. The background is black, which is rarely used for a primary color in web design. However, Piston Nerd uses it amazingly to create stunning designs and visual effects.
Dodge’s website uses a remarkable asymmetrical design that shows off its creativity. To be more specific, the hero header combines with an interesting slider and striking CTAs to create a stunning interface for new customers. This is definitely one of the best automotive websites on this list.
The Elite Cars’ website uses a grand style that follows the brand’s car designs. It also follows a black-and-red color scheme that makes its website stand out from the rest. Last of all, it also gives reasons and testimony for why you, the customer, should use its services, which is a great tool for converting visitors.
Alba Cars’ website has some of the best scrolling animations on this list, and they don’t distract from the message. The graphics are engaging, but not overly so. It also uses simple fonts to help calm their visitors. Remember, busy designs may catch the eye, but they lose their allure and become dated quickly.
Ever since its beginning in 1924, the world-famous octagonal “MG” badge has been inspiring individuals to accomplish amazing motoring feats. This shows on its website, as you are instantly greeted with examples of the company’s creativity, individuality, and charisma on the homepage. It’s a great example of the MG brand.
Selected Car Leasing keeps its priority strong, and its website design shows this. First, it greets visitors with an interesting graphic, but then it is on to business. Selected Car Leasing continues to show customers what they want, why they should choose this company, and where they can find its dealerships.
There is much to learn from Porsche’s website: not only does it use minimalistic design, but it also has features to keep visitors interested. Clear menu options, a carousel of shopping options, a store locator, and intriguing text lets visitors enjoy their customer experience, as well as find their perfect car.
Tesla’s website has many epithets. Elegant, comprehensive, straightforward, pleasing—all good words to describe Tesla’s web design. It also uses all of the best car dealership website features that make or break a good site. When designing your website, try to take notes from the best.
Sun City Motors greets visitors with inviting graphics and striking images of cars. This sets the mood for its visitors and demonstrates its resolve toward giving the best customer experience to its visitors. The site also follows up with great copywriting with detailed information, which helps both visitors and lead generation.
Toyota has brand recognition, one of the most difficult things to maintain in a company. Toyota does a good job maintaining this brand recognition using their red-and-white color scheme, as well as using its catchphrase “Let’s Go Places” in prominent places. When designing your website, try to look at it like one of your marketing channels. Doing so will help you increase website visits, as well as maintain brand recognition.
Creamfields is the number one Ford dealer in Seattle, and it shows this with its website. One of the site’s most interesting features is its simple filter and categorization system. This makes traversing the site a breeze, which is what car dealer websites should strive to accomplish.
The Alvis Car Company has experience—nearly 100 years of experience. This experience is one of its greatest strengths, and its website further uses this advantage with imagery, a video documentary, and a biography of the company. When designing your website, try to use your strengths and focus on them.
There are many car sites designed for car enthusiasts, but sometimes this leaves many people out of the picture. Sometimes people just want to know, “Is this a good car?”, and this website helps those people. This site is a great example of understanding and trying to help your target market.
Protos keeps its website interesting with well-placed animations, while not overcomplicating its website. If you want to add animations to your website, try to remember, people like to see things moving, but people cannot read moving text.
It is nearly impossible to survive as a car dealership without a strong digital footprint. This means that you need a useful website to be able to fight against competitors and grow relationships with customers.
The future of car dealerships will be more and more digital, which is why you need to get started today. The more you invest in a car dealership website now, the more it will succeed in the future. Car dealer websites are the future, and hopefully, this list can help you build yours.
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