Amazingly looking websites using a video background
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Amazingly looking websites using a video background

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In an era where digital storytelling defines brand narratives, the use of video backgrounds on websites emerges as a dynamic tool to captivate and engage. 

These high-impact visuals don’t just enhance aesthetics—they transform the way users interact with online platforms. Whether it's a creative agency showcasing its branding strategies or a minimalist design site offering web design inspiration, integrating video can profoundly elevate user engagement.

Through this article, you’ll dive into examples of websites with video backgrounds that creatively incorporate these elements. From boosting conversion rates to crafting a seamless user experience across devices, you'll discover how HTML5 technology and responsive design play pivotal roles in modern web development. 

By the end, you’ll not only have a curated list of exemplary sites but also insights into the visual storytelling strategies underpinning their success.

Examples of websites that use video backgrounds

A list of websites that used cool video backgrounds should help you understand what makes them so useful and appreciated by visitors. Websites with video background seem to be the most efficient method to transmit a message nowadays when everyone is in a hurry and would like to get their information fast. These are some html5 video background examples that should inspire you for your next project:

Cosmetics

 
 

This website uses a video that has quick cuts from different perspectives. Aerial shots are pretty popular in terms of camera work, and they made use of it exceptionally. Besides using it as a background video, the company made the full video available if visitors want to see more.

Dubai Future Talks

 

This website has a video background homepage that is, in fact, a looped video of around 2 seconds. Even though it is so short, the video background is very eye-pleasing and effective, keeping the load times of the website extremely fast.

Internet Company

 
 

Because it is based on motionmoves that has deep meaning, the Nationale Opera & Ballet presentation is a true work of art. It is an artistic statement that can’t be missed and should be used as inspiration.

The Build Film

 

The loading times on The Build Film may be a little bit slow, but they made the wait very pleasing and kept the attention of the users by including a speedometer on the main screen, that lets people know when they are about to see the presentation video.

Denim

 
 

The famous company uses a background video to present their products and story.

Fresh Vegetables

 
 

Faraday Future is a great website that includes a car commercial as a video background. Everything you would want to know about that car is presented in the shortest time possible. The website immediately accomplishes the goal of transmitting a message and catching the eye of the visitors, turning them into potential customers.

Oasen

 

A simple website with a powerful background video – Oasen makes great use of this technique.

Be Spa

 
 

What is great about the Black Negative website is that it introduces you to a serene atmosphere – mighty trees, protruding sunlight, beautiful upshots. The video is accompanied by a beautiful soundtrack.

Station

 

Station opted for an interactive take for the website video background they used. It is a full-screen video that also has interactive functions. The user is required to do certain actions that will modify the way the video behaves.

Kontra K: Next To You

 

Kontra K: Next To You presents a touching story in just a few seconds.

BeLoan

 
 

Optimo made the greatest combination between static visuals and videos, as users can’t tell from the very beginning that what they are watching is a video. With a little bit of patience, you will notice that their background is a beautiful video that transmits a powerful message.

De Republica

 

De Republica also made use of a large video for their background. They also used large statements over it and the final message was beautifully expressed.

Bediet

 
 

Brave People has a simple, yet effective background video that should make everyone want to use this technique for their web designs.

Fernando Maclen

 

This website has a very clean, simple design and it includes a background video of the way the designer Fernando Maclen works.

Y.CO Yachts

 

Another website using a large video as a background, Y.CO Yachts presents a family having fun on a yacht during their holiday, but in a very appealing manner.

Animal Shelter

 
 

This website has a retro touch to it and it presents a fictional world taking place in the ‘50s, that has to do with the advertising agency.

Bienville Capital

 

This website gives you some picturesque scenes from the daily life of people all around the world.

Flipboard

 

Flipboard is an app for iPhone and iPad and the designers selected a video background to present the way the app works. This is the easiest and most efficient method to make people curious about the app.

FAQ on websites with video backgrounds

What are examples of websites using video backgrounds?

Take Airbnb and Spotify; these are classic examples. Their web design leverages video backgrounds for immersive digital storytelling. The use of dynamic backgrounds creates a visually engaging environment, enhancing user experience by offering high-impact visuals that capture attention the moment the site loads, leading to deeper user interaction.

Why use video backgrounds in web design?

Video backgrounds play a significant role in branding strategies. They provide a visual storytelling mechanism that can enhance the brand identity and user engagement of a site. This multimedia element can highlight creative content, ensuring the website's message resonates visually with the audience, creating a memorable first impression.

How do video backgrounds affect user experience?

Motion backgrounds enrich the website interface, contributing significantly to user engagement. They introduce interactive media that captivates visitors, potentially increasing time spent on a site. This seamless video playback facilitates an intuitive navigation flow, optimizing conversion rates and strengthening the conversion funnel by guiding users gently through content.

Are video backgrounds mobile-friendly?

With advances in responsive designvideo backgrounds can now be optimized for mobile. Utilizing HTML5 technology, designers ensure cross-platform compatibility. Although page load speed needs to be considered, careful user interface (UI) adjustments can mitigate issues, maintaining an enjoyable user experience on various devices.

Do video backgrounds impact SEO?

Indirectly, yes. SEO optimization benefits from increased user engagement, higher time-on-page, and reduced bounce rates. Visual storytelling links closely with elevated performance metrics. While video backgrounds themselves aren’t directly SEO factors, they contribute to an enhanced brand identity, indirectly influencing search rankings positively.

What are the technical requirements for video backgrounds?

A strong understanding of web development tools is essential. HTML5 video backgrounds, combined with CSS and JavaScript animations, create fluid integrations. Selecting the right hosting platforms ensures seamless video playback. Consider crafting low-latency, high-definition video to ensure that performance metrics remain optimal and user engagement is heightened.

How can video backgrounds increase conversion rates?

Video backgrounds capture attention immediately, enhancing user interaction. They serve as a magnet, drawing users further into the conversion funnel. By breaking through static noise, these dynamic backgrounds tell a compelling story that can gently nudge users toward desired actions, improving conversion rates through engaging visuals.

How to ensure video backgrounds load quickly?

Streamline files and use compression. Opt for HTML5 technology to enable seamless video playback across devices. Optimization of performance metrics involves preloading strategies, lazy loading, and adapting video resolution based on connection speeds, ensuring page load speed is optimal without sacrificing visual engagement.

Can video backgrounds be integrated with other multimedia elements?

Absolutely, combining video backgrounds with interactive media, such as CSS and JavaScript animations, can amplify brand storytelling. These multimedia elements work in tandem, creating a richer, more immersive experience that reinforces the brand identity and enhances user paths through engaging, layered digital environments.

How do video backgrounds enhance brand identity?

They provide a visceral, immediate representation of a brand's essence. Through high-definition videomultimedia elements, and creative content, they establish a strong brand storytelling framework. This visual storytelling leads to a more distinct and memorable brand identity, ingraining itself in the users' experience as part of interactive website design.

Conclusion

Exploring examples of websites with video background unveils a world where high-impact visuals meet functionality. These web designs aren't just aesthetic marvels; they're crucial for visual storytelling and crafting a robust brand identity

The blend of dynamic backgrounds with interactive media elevates user engagement to an art form, driving deeper user interaction.

As we dissected, integrating HTML5 video backgrounds ensures cross-platform compatibility, addressing vital performance metrics such as page load speed and responsive design

The effectiveness lies in the seamless unity of user experienceconversion funnel, and SEO optimization. Through these creative content choices, brands can enhance their digital presence, ensuring they don't just resonate visually but also strategically.

Video backgrounds are not mere ornaments; they're integral tools. Embrace their potential to amplify your digital narrative, crafting a website interface that’s both engaging and unforgettable.

Albert Ślusarczyk
Albert Ślusarczyk
As the co-creator of Be Theme, I am a strong believer in designing with care and patience. I pour my energy, time & knowledge into perfecting the theme for our 260,000+ customers.
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