Do a little research, and you will come across a ton of advice on various ways to promote your mobile app. Much of the advice is quite valid, although many of the suggestions require significant amounts of time or resources.
Some of the better ideas include participating in app awards contests, submitting your app for a review in hopes the reviewer will feature it as a “best” app in its category, or advertising it on social media or in blogs.
One of the best ways of all, and an approach that surprisingly many iOS app developers overlook, is to advertise it by building a dedicated website, or one that features a great landing page that describes what your app has to offer.
A website approach is not only effective, but it doesn’t require all that much in terms of time or resources. In the example below it costs only $59 and it requires only a couple of hours to have everything set up.
Image source: Be App 2
One of the great things about using a website to present your app is the lack of constraints on how you present it.
You don’t have to ramble on, but you’re not constrained to a 100-word or 600-character description either. Plus, you can employ video, parallax, or other attention-getting techniques and effects.
There are however, a few “must do” considerations you need to take into account.
Look at the Be Theme’s Be App2 home page. A presentation home page doesn’t get more elegant than that. It will draw visitors in, and it has a clear cut call to action. As for a landing page, most mobile users tend to use a vertical display, most of the time.
You can use icons to draw users to informative content, or to make content less intimidating. Use visuals in place of lengthy columns of text that no one will read anyway.
Users love the concept. A one pager requires fewer clicks, less scanning, does a better job of telling a story, and tends to be more readable. Add it all together and you get improved conversion rates.
None of this is hard. It’s simply a smarter way to go. If you’ve never used a platform like Be App2 before, it’s a matter of try it – you’ll like it. You’ll like the results it gives too.
The most important elements for a presentation website involve responsiveness, a clean and simple design, and a clever use of icons and subtle effects.
A one page website is also recommended as the best way to provide an excellent user experience. If it takes several pages to describe your mobile app, viewers will leave before they ever reach your call to action!
BeApp2, with its ultramodern design, is just one of many Be Theme pre-built websites that can be used to construct a presentation website, or any other type of website.