When you design a website, you shouldn’t only think about static visuals. There are so many ways to build a website, exactly because of the opportunities that the digital world offers. Websites with video background started to be very popular these days. These videos are browser-sized and offer the visitors a completely new experience when they visit the website.
In a world where User Experience matters the most in the online field, video backgrounds enlarged the possibilities that web designers have, giving them the chance to express a certain message or a certain idea solely by including this one element in their work.
Using a video homepage is common for business websites or other organizations that want to present their services in the most efficient manner. In business, it is very important to give the user the information he looks for before he even starts getting interested in what your company has to offer. Well, video backgrounds have this power and including them in a business website design has more chances of transforming a visitor in a client than static visuals.
For businesses that sell individual goods, a large background video will give them the chance to present a specific product in a very good light that is going to quickly stir the interest of the visitor. The way this video is created will influence the final result. When selling products, you need to show customers the act of using it. The only way to do that is by incorporating videos to your website, to make people have an idea of how their life would be changed if they possessed that product.
Another category of websites that should opt for a video background website is represented by physical location businesses that need to present the surroundings of their location in-detail. The most popular businesses in this category are hotels and restaurants. Video backgrounds act as showcases for the location of the business so that they give clients the main idea of what they are going to see if they visit it. It will make visitors want to visit the location and it is much more efficient than adding pictures in the photo gallery because you decide what the visitor gets to see.
Large background videos are also used to create websites for businesses in the hospitality industry. To present events or how tours take place, the best way to do it is by video. The audience will expect to see the experience they would get if they choose your company. There is nobetter method to offer them that excitement other than a video on the website.
The first rule when building websites with video background are to set a purpose. Videos are meant to powerfully express a message that your brand desires to express to the customers. Without setting purpose, you won’t be able to express anything through that video, making it completely irrelevant for your website. Decide what message you want to send and convey it through the use of a website background video.
Websites with video background are not supposed to replace using the content. Video backgrounds are versatile, and text can be added on top of them. Of course, you need to keep the amount of text you use limited and you also need to use a contrasting color, so that it is easy to read, but you can save other sections of your website for the actual written information you use. One thing is for sure – you can’t completely get rid of written content.
A list of websites that used cool video backgrounds should help you understand what makes them so useful and appreciated by visitors. Websites with video background seem to be the most efficient method to transmit a message nowadays when everyone is in a hurry and would like to get their information fast. These are some html5 video background examples that should inspire you for your next project:
This website uses a video that has quick cuts from different perspectives. Aerial shots are pretty popular in terms of camera work, and they made use of it exceptionally. Besides using it as a background video, the company made the full video available if visitors want to see more.
Faraday Future is a great website that includes a car commercial as a video background. Everything you would want to know about that car is presented in the shortest time possible. The website immediately accomplishes the goal of transmitting a message and catching the eye of the visitors, turning them into potential customers.
Flipboard is an app for iPhone and iPad and the designers selected a video background to present the way the app works. This is the easiest and most efficient method to make people curious about the app.
The popularity of websites with video background has grown tremendously. If integrated well, videos can imprint a message in the visitor’s mind, transforming them in customers easier. Videos seem to be more effective than any other method used in web design until now.
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