The Best Retail Websites with Good and Efficient Design

The Best Retail Websites with Good and Efficient Design

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Dive into a digital mosaic where functionality weds aesthetics–I’m talking about crafting retail website designs that not only beckon but beguile. Imagine the tangible shelves and racks of a brick-and-mortar transformed into pixel-perfect layouts. This realm is where each scroll unfolds a new chapter of the shopping saga.

In our matrix, striking online store templates and responsive design are more than mere touchpoints; they are the digital pulse of your brand's story. As a connoisseur in web design tapestries, I stitch together elements ensuring your site is a seamless journey from landing to checkout.

The promise here is revelation. By the end, you'll hold the know-how to elevate your digital storefront. You'll witness exquisite eCommerce website layouts sprinkled with user-friendly navigation and mobile optimization that glue eyes to screens.

Let's sculpt retail website design examples that resonate and convert.

Retail Website Design Examples



True is a company of set builders for events and retail experiences.

Be Default Store




This shop offers new designer fashion from major brands and stores. They sell clothes, accessories, handbags, and shoes. This eCommerce website lets you buy these items at reduced prices.



This eCommerce site promotes the latest collection of Tourists of the World SS22.

Be Baby Shop


Central Retail Corporation


This example celebrates life and diversity. It represents Central Retail Corporation, a retail company that offers exciting experiences. Their website has a strong voice supported by matching web design and images.

Blok Watches


On this website, you will find more information about the Blok watch for children. This wristwatch has sapphire glass, a biopolymer casing, and a screw-down crown made of stainless steel. It is waterproof to a depth of 100 meters.

Be Clothing Store




Larq's website design tries to get you excited about drinking water. It uses clear images and animations to promote its reusable water bottle. You can also join the Bottle Movement and explore their other popular products.

Prodotti Indonesia


Prodotti Indonesia is a furniture retail network from Jakarta, Indonesia. They provide integrated luxury furniture.

Be Clothing 2




Rosehouse has an interesting product and a great eCommerce website design. They offer services for sending plants via bike courier. This is not something you forget easily.



It is not easy to describe KITH. Their business consists of two parts. The first is a lifestyle brand for men and women. The other is for  developing a retail shop.

Filling Pieces


The next on the list of eCommerce website examples is Filling Pieces from Amsterdam. They make fashion intersect where high fashion and streetwear meet.

Be Store 2




Lemkus, from South Africa, is a leading sneaker retailer. They make anything sneaker lovers like, including limited-edition clothing.



Lula Pace is a Los Angeles company founded and run by women. It offers a special sunglass collection.

Be Mall


Leis De Buds


This example of a retail website design comes from the flower industry. Leis De Buds brings Hawaiian hakus and leis to Vancouver. They put much emphasis on sustainability.

Spur Line Supply Co.


This eCommerce website design is for a shop from Albuquerque, New Mexico. Its simple design is what makes this site so beautiful and easy to use. Shoppers will find many unique items, but they will not find an overload of unnecessary frills.

Be Store


Clam Outdoors


This eCommerce site sells fishing equipment and other outdoor gear.

The Furniture Gallery


This example is a customized WooCommerce, WordPress, and eCommerce business. It presents the products of an Australian furniture maker.

MSCHF Sneakers


On this great eCommerce site, you can buy shoes made by the American art collective MSCHF. They love using sneakers as a medium for expressing themselves. After trouble with Nike, they decided to make their own shoes.



The website design for U&I BTQ radiates feminine fearlessness. They not only sell products online that are trendy, but encourage, guide, and motivate their customers to be confident.

Satya Organic Skincare


Branding is very important for the web design of this organic skincare retailer. The earthy tones emphasize the organic element of the products. It gives you the idea that their plant-based products are good for skin and that you should feel welcome.

Damian Harris Cycles


This online store offers the biking product of Damian Harris' shop in South Wales.



Sample parties are a great way to help future brides spend their money. Revelry will come to their home with samples and bridesmaids' dresses to try on.

Frock Boutique


The home page of the Frock Boutique gives a lot of general information about styles and brands. Shoppers never get overwhelmed with information. The goal is always clear; shopping. This online store helps its visitors to find what they want.



This next eCommerce website offers mattresses made of sustainable material. Keetsa hired a company, Motto, to rebrand the product and their website.



Are you looking for beautiful "vegan" fur for your couch? UnHide offers sustainable options and you can pick the one you like from your home. These are 100% cruelty-free options that match your preference.

Rivoli Group


Rivoli is an online business that specializes in luxurious lifestyle products. They have a selection of the best worldwide brands. The eCommerce website offers an excellent shopping experience.

Ananta Fine Jewelry


This next eCommerce website design is for a Thai diamond and jewelry retailer.

Books Are Magic


Emma Straub is a writer and entrepreneur from New York. This online store for books has a beautiful web design and offers unique user experiences. The Books Are Magic site sells, but also creates and maintains an online community.

Solo stove


Iconography is an underrated element in online retail websites. Solo Stove is an example of how to use it right. It has custom icons for each of its product category pages. They show what they sell and what the most important elements of each product are.

Early Majority


This website sells outdoor clothing for all circumstances. It uses a membership model based on a commitment to reducing environmental impacts. Early Majority promotes the slogan "Tools for Leaning Out".

My Tool Shed


On this eCommerce website, you will find more than 30,000 DIY and professional tools. You can find hand, cordless, and power tools, as well as consumables and hardware.



SES-Imagotag is one of the biggest names in IT solutions for retail and electronic shelf labels.



BAGGU is the producer of simple and everyday things and markets it through this retail website.

Ballast Point


Ballast Point shows this interesting design on their website. They use a marketing agency to identify the consumers' needs. Based on this knowledge, they adapted their online experience.

Return to OZ consignments


The next example of a great eCommerce site is for a retail shop from Annapolis, Maryland.

Take Heart


Take Heart from Austin, Texas, wanted to make something new. Besides a great online shopping experience, it has an awesome layout. They use heartwarming images that emphasize shadows and texture.

Jacques Marie Mage


On this eCommerce website, you will find Japanese eyewear. All models are exclusive and handcrafted. You will notice inspiration from different eras and disciplines.



Here you will find a great and interesting product made for selling online. Vaayu makes automated software that monitors retailers' carbon footprint.



Bata uses eCommerce stores to sell their international quality footwear.

Alicia Moore


Alicia Moore has her own website for selling her enduring brand. The design is aimed at women that want comfortable clothes with a bold statement.

Haute Living


This luxury furniture retailer has a 4,000 square feet showroom. You can also see their decor, lighting, and furniture on their website.



On this eCommerce site, you will find the right style for you.



This is not a retail website. It promotes a performance service for retailers of big brands in France.

Good Zones


Good Zones offers outdoor clothing and gear. The eCommerce website design is fresh and unexpected.

Area 51


Area 51 is a retailer that offers several special brands. They pick up-and-coming local talent and give them a platform for selling their products online. They also have larger, exciting, international brands.



JR/Group, by James Richardson from Australia, provides office furniture and fabrics.



The Ubac eCommerce store sells environmentally responsible basketballs. Their local manufacturers, in Portugal and France, use recycled wool.

Old World Kitchen


There are so many online shopping options for kitchens and kitchen products, but this one stands out in its clear design. Old World Kitchen offers a great experience for its target audience of shoppers.

Encinitas Surfboards


There is old-fashioned and there is old school. They are definitely e not the same. This online shop is old school in the right way. It is cool and laid back and that is what makes this shop great.

Valiram Group


We are all familiar with going to a physical location and browsing around. Valiram wants to bring that to the online shopping experience. This eCommerce website design is changing all the time, according to the latest trends.



This website is so gorgeous. Bliss is a skincare brand and many spas use it in their treatments. Bliss offers the colors baby blue, Gen Z yellow, and Millenial pink. Each color appeals to a specific group of buyers.



Markarian, by Alexandra, has a romantic and timeless graceful design. The brand is from New York City.

Cloth & Company


Cloth & Company offers this eCommerce store for custom printed textiles. This home furnishing brand works together with artists to make these unique retail collections.

Nite Watches


These special watches will work under all circumstances, even very extreme cases.

Alphalete Athletics


With Alphalete lifestyle and fitness clothing, you will want to work out.

Bindella Wineshop


This eCommerce store is for one of the biggest Swiss wine retailers.

Apple and Oak


This example stands out because of the great copy and charming design. It aims at attracting a certain target audience.

Amsterdam Vintage Watches


This retailer specializes in the sale of vintage watches from Audemars, Cartier, Patek Philippe, Piguet, and Rolex.

Tom's Pies - Food Portfolio


Creasis made this special food portfolio website for Tom's Pies. Besides the food products, the website stands out because of their unique art packaging.

Last Bottle


Last Bottle offers daily fine wine package deals. This online shopping business is from Napa Valley, California.



It is clear from the name. Madhappy is an optimistic brand. Their products and web design aim at making the world a better place.

E-Liquids Superstore


This British eCommerce store has everything for vaping and e-cigarettes.



The people behind Ceraudo call themselves digital sisters. They search for unique antiques and offer them through their eCommerce sites. Their existing site makes these unique items accessible for everyone.



The design for this online store shows the passion this company has for espresso and Italian craftsmanship.

Jean Paul Gaultier


Here you find the official website of the Jean Paul Gaultier brand.



Fresh started as a local small business. Now, it has grown into a complete line of skincare offered through their eCommerce sites. Around the world, people can buy body care, skincare, fragrances, and more. It is a great example of good branding.



This online retailer offers luxury fashion. They have been offering fashion in their Italy and Switzerland stores for 60 years.



You can find lots of skin care products on this list of eCommerce websites. This one is unique in their approach to sourcing its products. They go straight to the roots. The plants they use are the source of inspiration and give you beautiful radiant skin.



Butterworths has been in business for the last 40 years. This family business specializes in casual and fashionable menswear. Their British store now has its own website as well.



If you want to match your dress with your greatest sailing hobby, you will find what you want on this Danish site. Seasonsail has luxury sailing and yacht wear.

Edie Parker


Edie Parker Flowers has everything for entertaining at home or for a night out. It combines the best in fashion and flowers. Their attractive color palette stands out. The color scheme works together with the site’s images and layout.

Hausbrandt Caffee Croatia


The roots of Hausbrandt are in Italy. This website promotes the Croatian version of it. This B2B retail store has a user-friendly catalog where you can manage your favorite products.



E3 wants to bind clients and inspire loyalty and reliability. The user experience focuses on those qualities. The site is simple and easy to use.



Here you find a website for a furniture consultancy firm. They give advice for office, healthcare, hospitality, retail, and educational spaces.

Pure Cycles


The layout of this website is simple. The use of white space draws attention to the stars: their great bikes. The online user experience is very personal.

Concepts x Nike Air Max 1


Nike and Concepts worked together to produce the Air Max 1 SP "Heavy" sneaker. This was to celebrate 35 years of an iconic sneaker model. You can buy them in Concepts stores or on this dedicated online store.

The Horse


The Horse's website is first of all very beautiful and elegant. The visitor first sees the amazing visuals and then the call-to-action buttons that will help them take the next step and buy.



The BedWorld retailers have been online for over 20 years. Through their online store, they have been offering their unique handcrafted beds.



The style and color scheme match the lovely eyewear, jewelry, and watches. Visitors receive extra information on brand collaborations. There is a “Trending Now” section where they can check the latest affordable products.

A Fresh Take


This is a website designed for a special occasion, the 30th anniversary of Fresh. You can take part in the conversation through this new world-changing website.



This Japanese retail website offers different brands. They stock famous ones like Hender, Namacheko, Scheme, and Sunsea.

Couplet Coffee


The next example of one of the nicest retail websites is Couplet Coffee. They go beyond selling coffee beans.



Allbirds sell clothing that is more responsible. People that care about the environment will love shopping here. The content adjusts to the user's language and shows that everything is "made with natural materials".



People around the world enjoy Japanese Matcha. SummerRain has ceremonial type matcha from the area of Kyoto. They deliver wherever you want.

Elements Home & Garden


WooCommerce is an easy platform for building eCommerce stores. Ad Lab used it to make this one for Elements Home & Garden, a leader in garden furniture.



Mahabi wants to convert the humble slipper into a footwear item for modern life. Their website shows how their designs will achieve that.



In this retail store, you can do more than buy stuff. You can also raise money for your favorite charity.

Topo designs


This website uses product images to entice its potential customers. Outdoor enthusiasts will love the high-quality images. The website design uses specific backgrounds to make the picture stand out even more.



Elite Bath+Kitchen offers kitchens, bathrooms, and appliances. The website design aims at evoking an emotion. The emphasis is on the design and usability of their products.



This eCommerce website by Trellis introduces the new Casabella home products line. Based on Magento 2, Bradshaw offers their products via Target and their own website.



Pack4it offers POS software through its cloud solutions. Their target audiences are wholesalers and retailers. They specialize in the best POS system for customers.

Emphasis Jewellery Brand Site


Emphasis, from Hong Kong, has limited edition designer jewelry collections. This luxury store works together with many international jewelry brands.

Canal Street Market


This virtual market sells food and offers a community space in New York's Chinatown.

Anna Clothing


Anna is an independent retailer of women's clothes in the United Kingdom. They specialize in a combination of great customer service and awesome clothes design.

Fantasy Shopping


The last on the list of awesome retail websites is Fantasy Shopping. This concept motivates online sellers to use a good design in combination with functionality.

FAQ on Retail Website Design

What makes a retail website design effective?

An effective retail website design balances aesthetics with user experience – think responsive layouts that adapt like a chameleon to any device. The hallmarks? Lightning-fast website loading speeds, intuitive user-friendly navigation, and checkout processes that are slicker than an eel.

How vital is mobile optimization for retail websites?

Critical is an understatement. With everyone glued to their phones, if your site isn’t mobile-optimized, it’s practically invisible. Users should be able to shop with one thumb; anything less and they'll bounce faster than a dropped basketball.

What role do color schemes play in retail website design?

Colors speak, emotions listen. The right color scheme can whisper sophistication or shout vibrancy. Use it to weave a visual story, one that mirrors your brand's heart, gripping visitors long enough to convert curiosity into action.

Can you incorporate branding into eCommerce website layout?

Absolutely. Like a signature on a masterpiece, eCommerce branding elements throughout your site echo your identity. From logos to color palettes, consistent branding can turn a generic webpage into a familiar face in the crowd.

What features should a product page on a retail website include?

A product page should be a digital salesperson – detailed, persuasive, yet never overwhelming. High-quality product imagery, crisp descriptions, user reviews, and of course, the alluring add to cart button should all tie the bow on this present.

Are customer reviews really that important on a retail website?

Yes, they're the digital version of word-of-mouth. Customer reviews lend credibility, wield trust, and sprinkle that oh-so-crucial human touch. Think of them as trusty sidekicks to your product descriptions – you definitely want them in your corner.

How can I ensure my retail website design is SEO-friendly?

Embrace SEO like a long-lost friend. Use semantically relevant language, ensure quick page load times, and don't skimp on behind-the-scenes tags with juicy LSI keywords. A retail website design that's both gorgeous and SEO-savvy? That's the sweet spot.

What's the importance of having a secure payment gateway on my retail website?

It's all about trust. A secure payment gateway is the virtual equivalent of a bulletproof cash register. Flaunt those security badges and make sure your customers feel as safe as kittens when they’re clicking ‘buy’.

How can a retail website's design affect its conversion rates?

Think of your website's design like setting the perfect dinner table – it can entice diners to feast. The same goes for design and conversion rates; a clear path with minimal friction keeps users nibbling until they reach the ultimate course – checkout.

Currently, it's decluttered interfaces with an emphasis on user experience (UX). Innovative shoppable features and interactive product displays draw users in. Design is leaning towards minimalist chic – making the shopping journey as smooth as a fresh jar of peanut butter.


So, we've traipsed through a gallery of retail website design examples, each a testament to the eclectic dance of form meeting function. You've glimpsed the possible—a symphony of user-friendly navigationresponsive design, and mobile optimization.

  • The takeaway?
  • Potent design isn't just skin deep – it translates a storefront into a story; it channels simplicity into sales.

In the tapestry of web, our narratives spun in HTML and CSS are more than just virtual real estate – they're immersive experiences waiting to ensnare the senses.

Secure payment gatewaysADA compliancelive chat support – they're not mere icing; they're ingredients, each pivotal in crafting that decadent cake patrons can't resist. Remember, the art is in the blend – balance branding elements with conversion rate optimization and there you have it: a digital bazaar that beckons and captivates.

Let these paradigms of retail website design examples guide your craft; the canvas awaits, splashed with potential and promise.

If you liked this article about retail websites, you should also check out this one about the best veterinarian websites.

We also have similar articles about doctor websites, best home builders websites, mortgage websites, landscaping websites, agriculture websites, electrician websites, healthcare websites, car wash websites, and house painters websites

Yep! We really like websites, especially when we build them with BeTheme and the BeBuilder

Albert Ślusarczyk
Albert Ślusarczyk
As the co-creator of Be Theme, I am a strong believer in designing with care and patience. I pour my energy, time & knowledge into perfecting the theme for our 260,000+ customers.