When your new website is ready, your goal should be sharing it with the world, far and wide. To drive large quantities of traffic to something so new, you will have to build a great website launch announcement. Without stirring the curiosity of users regarding what you are about to present, your website launch won’t have the expected result.
Building excitement around your website launch can only be done if you focus on your target audience and those “wow” elements that make it worthy of interest. In this article, you will find some of the best tips on how to handle future website launches the right way.
Before going any further, it would be best to ask yourself a few questions about your website launch. Answering them will help you plan your new website announcement. Think about:
Of course, the questions don’t stop here, but these are enough to give you some direction on where you can start with planning your website launch announcement. If you have any other ideas that could be relevant for your new website launch, don’t hesitate to write it down and take it into account when figuring out the announcement plan.
Once you’ve got all the answers in place, it’s time to create the launch plan. Without this launch plan, your whole website announcement could turn into a mess. Planning your event launch is the one detail that can smooth the process out and keep everything on the right track. Recklessly publishing content or launching a website without a prior interest build-up would be serious mistakes that can’t be fixed immediately afterward. Planning should ideally start six months before the actual launch date. Even though it seems a lot, time will fly by without you even noticing it.
A website launch announcement is supposed to make people visit the site on the day you’ve mentioned. By doing so, you are increasing the chances of turning visitors into clients. Before your official launch, you can gain many pre-warmed leads by using a landing page as a teaser.
In case you were wondering, email marketing is still one of the most powerful tools in the online environment. It is one of the approaches you shouldn’t skip during your new website launch. In fact, a study by Mailmunch stated that from 2,000 email contacts, 2,000 social media likes and 2,000 social media follows you can obtain around 400 email clicks, at least 100 post interactions. and more. Making use of email marketing is a must if you want to keep people up to date with the latest changes you made or get them excited about the launch day.
Share Pages encourage visitors to share your website’s content on different social media platforms. Create such a page by including shareable elements on it, such as:
Traditional marketing still stands, so if you want to make use of it, you should definitely create and publish press releases. These are articles that are focused on a certain event to garner attention. They are perfect for making a website launch announcement because they can be published online, in newspapers or magazines, on PR directories, and more. Besides boosting the probability of attracting more people to your site, it will also help with SEO. Make sure that the press release is entertaining, dynamic, and catchy. Otherwise, it might not have the impact that you expect.
To build interest around your website launch in the greater Internet community, you can publish guest posts on websites and blogs related to your industry. For this, you might want to hire a copywriter that is able to naturally include links to your website in a blog post that is useful and easy to read. Always stick with quality instead of quantity. Be careful to use links to your website’s homepage instead of the temporary landing page that is available at the moment. This page will soon disappear, and it will turn the links into unusable ones.
Using your social media accounts is the easiest way to make a website launch announcement popular. In order to build awareness around the event, you should compose a quality post and share it on all of your profiles. The best way to make people curious about what you are going to do is to use sneak peeks. It can be some behind-the-scenes information about the development process, a special feature that your website will include, some screenshots of the new home page, and so on.
The goal is to make people curious and wonder what will happen during your website launch. You can also create events on Facebook and promote them. Give people some extra motivation to visit your site as well. A giveaway would be a good choice. Don’t forget that you have to post regularly a few weeks before the website launch. High-volume platforms such as Twitter might require posting more often to obtain results compared to Instagram of Facebook. Make the website launch announcement on every social platform, as often as it’s needed, without being spammy.
Influencers are people in the online environment who've built a great community around their name and can easily make something popular by publishing it on their profiles. Influencer marketing seems to be highly popular at the moment and more immediately effective than other traditional sources of sharing content.
Paying an influencer to tell people about your big website launch will surely create some excitement around it. The same goes with other companies who already have a large audience. Setting up a partnership with one of these companies can be your best shot. Make sure that the influencer or company you choose has a similar target audience with yours. Otherwise, even though the website launch announcement will get popular, people won’t be interested in your site or your offering.
If you’ve followed all the steps included in this article, success is almost guaranteed. Even so, here are some more tips that could help you with the website launch:
Because of all the work involved in making your website popular, you should take care not to become jaded before the actual launch. Even though it might seem mainstream for you now, other people still consider it as completely new, so don’t treat the event carelessly. Continue to post on your social media accounts with the same level of excitement until the final launch. This is the only way to keep people engaged until the very last moment.
After all, your website launch is an actual event that needs the same level of promotion that any other type of event would receive. Press releases, social media posts, blog posts, newsletters, ads – anything you may want to use could bring more people to your site when the time is right. Keep yourself engaged in the process until the website is finally launched and you can rely on a large number of visitors to return to the site once they’ve accessed it for the first time.
Once the site is launched, there are some things you should do in the long run. First of all, it’s very likely that you will build a consistent email list. Use it further to send newsletters to the people who are interested in what you offer. A nice touch would be to send a “thank you” note to all people who’ve subscribed to the site, helped you or shared your website.
Secondly, try to reply to all of the added comments or messages you receive. New visitors might have some questions to ask and rapid communication is key to making them come back. After your website launch, you need to remain consistent. Keep publishing high-quality content, populate your social media accounts and work on that online reputation.
Free cheat sheets available
Subscribe to download a set of cheat sheets for CSS, JS, and HTML
You'll receive an email with the cheat sheets in an instant.