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Business websites include all the necessary information and functions that a person needs to make a purchase, all from the comfort of the client’s home. To raise your customer acquisition cycle, you need to invest in a good business website. Prospective clients that could turn into loyal clients in the future have the following habits regarding eCommerce:
- Clients do their research regarding the products or services they want to purchase, and they can stumble upon your website
- Clients always look for trustful reviews, testimonials and other information about the small business website they navigate on, to make sure that the purchase would be safe
- Clients use the contact information on your website (email, phone, live chat etc.)
Creating the best business website
Creating a website for your business is not that difficult if you choose the best business website builder you can find out there. You need to pay attention to details and include genuine content only. Here are some other tips that could help you build the greatest websites for businesses:
Website content is a priority
If you choose a good business website builder, everything will become much easier. The goal is to figure out the website’s purpose and what you want to include on it. The best business websites turn out to be the ones that are as minimal as possible. You only need to create pages that give users the exact information they are looking for. A small business website is easy to build as long as you know the basics. A business website includes four pages that can’t miss from the scheme:
The homepage
The homepage is the website page that presents the branding details of your company, such as the name, location,and a motto. A few lines about the company’s story can be included here as well. Promotions can also be presented on the homepage.
Selling products or providing services
The next page is related to the products or services that your company offers. Website design for small businesses includes responsive product pages where each item is described thoroughly. Keep the price updated and the categories easy to navigate.
The About Us page
This page presents the story of the company, as well as important memberships and documents that the visitor should know about. The more detailed and professional the About Us page is, the higher the chances to transform a prospect into a client.
The Contact Us page
The Contact Us page includes – as the name says it – contact information regarding your company. All websites for businesses must include such a page to give the visitor an address, email, phone numbers, social media accounts that they can contact. This page should also include the business hours and an embedded Google map.
Responsive websites are appreciated
Great design comes first
If you choose the best business website builder, design won’t be a problem. The business website you create must be both aesthetically pleasing and responsive at the same time. Keep in mind that what you consider attractive other visitors might not, so you should stick to the basic design rules that everyone appreciates and find visually attractive.
Optimizing images is a must
Best small business websites contain optimized images. First of all, it makes the loading times of the business website much better. Second of all, it helps to merge these photos into the overall design of the website. The formats you should use are JPG and PNG. JPG images should be used for images that you upload on the website, while PNG images should be used for logos and icons.
Get rid of lightbox for mobile versions
For websites that include the lightbox effect for their images, it doesn’t translate well to a mobile version, which means it should be completely turned off. When it’s impossible to skip to the next image on a mobile phone, visitors will leave the website, increasing the bounce rate of the website.
Make it scalable
Don’t worry about how much does it cost to build a website for a small business. Instead, make a considerable investment into it to generate profit later. Mobile development may be more expensive, but it is necessary considering the many device sizes out there. Make sure that your business website is scalable on all sorts of screens, to grant people the chance to view it correctly no matter what.
No pop-ups should be present
Pop-ups are a visitor’s greatest nightmare. Consider disabling all pop-ups and finding another way to redirect users to a page.
Use buttons and CTAs
Social media buttons and Call-To-Action buttons are paramount on a business website. The reason behind that is to make users share your content so other people can reach your company.
Keep it simple
Clutter is the biggest enemy of web design. Keep your website simple and captivate users through the message you are trying to send or through the way you present your products. Clutter is overwhelming and unprofessional. It will make it difficult for users to find what they are looking for.
Make it mobile-friendly
When it comes to how to make a business website, opinions differ, but one thing is for sure – you need to develop a mobile-friendly version. The number of mobile devices grows continuously and making sure that users have a great experience with your website on their smartphones and tablets is a must.
Your branding should be professional
Users don’t trust websites that look unprofessional. Be consistent with your branding details. Create a logo that you always use, stick with a color palette that matches the logo or your product packaging or hire a specialist to take care of these aspects.
Quality written content
The written content you post on the website must be relevant for what you sell and come in handy for the users. Using the proper keywords so that you transform your business website in an SEO-friendlyone is also a condition. Irrelevant content will always put visitors off. And while we're at it, make sure you're using SEO optimized themes while doing this.
Examples of business websites
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Conclusion
It will take some time to create a good business website, but all the efforts will be worth it once you start getting new clients exclusively online. Consider the tips you read here, and everything should turn out as expected. And if you don't have time to work on a client's website, consider outsourcing the work.
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