To understand how to install Google Tag Manager on WordPress you need to know what tags are and why a management tool is needed for them?
Google Tag Manager (GTM) is a necessary tool for digital marketing because it effectively combines all your scripts into a single place and enables you to easily add tags to your website.
Tags and tagging are used all the time, for example, when you tag people on a photo on Facebook or Instagram.
Tagging generates a link, in this case to a friend’s profile by clicking on the image.
You attach that tag to something that provides labeling or categorizing information about the larger object and if you had a lot of information to share this would be very time-consuming. The same applies to the digital world so if the tagging can be accomplished by a manager, this is an efficient use of your time, which is important to find out how to install Google Tag Manager on WordPress.
The actual source code that is telling our browser or our machine what to collect, and bring together to produce the visible result, is unseen.
Different types of code or snippets (tags) are embedded in the source code and are positioned in different places. They are sending off requests for information and more code to embed on your page.
In the background of your web page, device, and within the browser, the tag executes the job description, and runs the process of grabbing different data-points. Then it sends requests to the server.
Using Google Analytics as an example, your browser processes your page code and when it finds the Google Analytics tag, the code will be executed to obtain the requested information. This will be sent back to the Google servers.
After processing the request, you will receive a report.
Some of the tracking services that usually require manually added code are:
These alone should convince you to install Google Tag Manager!
This Google Tag Manager tutorial will teach you how to set up Google Tag Manager:
After you created tags, then publish your container
You can choose from more than 20 integration templates. Google Analytics is very important for serious website owners so it’s good to start with:
To make your tags come to life, you have to publish your Container
If you don’t want to copy and paste your tags then let the Google Tag Manager WordPress plugin take care of these tasks. The plugin will insert the container code snippets into your WordPress website for you.
Tags are job descriptions snippets within a page. Tags collect information from the page, the data layer on your website, from your browser, and collect user information. This information is transformed into requests that will be distributed to different places.
This process powers all your conversion tracking, marketing campaigns, analytics, ...
With the help of Google Tag Manager, your digital marketing activities will be more efficient and you can keep track all of your efforts.
Follow these steps to install Google Tag Manager on WordPress and make it work for you:
You can create and store a wide variety of tags in your Google Tag Manager container and your WordPress site will work with the best marketing and tracking tools imaginable.
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