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Websites have been a defining feature of modern companies for years now; they can be convenient, useful, and compelling tools for any company. Sadly, manufacturing companies often don’t utilize websites well, if at all.
This is a shame, as manufacturing websites can be an anchor for marketing teams, and they can direct users towards useful areas. The best manufacturing websites can easily generate leads and imprint your company in the minds of your visitors.
But it can be difficult to make a great manufacturing website without any good examples, especially with how competitive the market can be. To help with this process, here are 37 of the best manufacturing websites online.
Dorman Products has been solving automotive problems since 1918, releasing thousands of parts and components to match. It would be easy to be lost in a catalog that large, but Dorman Products made a simple industrial website to offset such problems.
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NTS Unitek uses images on their site to showcase their tech in action. They also include a clear “Learn More” call to action (CTA) to attract potential customers to their store page and to give more information about the company.
Viking Electronics is a manufacturing business for security and communication devices. This is a very competitive market, so Viking Electronics uses strong search engine optimization (SEO) signals to put their business ahead of the rest. This greatly encourages site visitors to come.
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Frain Industries uses a video background to instantly grab viewers’ attention and then keeps that attention using an efficient CTA. Website visitors are quickly shown what to expect from this company.
John Deere is a world-renowned brand in the manufacturing industry, which means that their website had big shoes to fill. Don’t worry; they delivered. Their website gives a great user experience with many interesting menu options and engaging visuals. They also use many efficient marketing tactics to appeal to many different visitors, which further improves their brand.
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Lear has many great features going for it. Clear navigation, catchy messaging, strong SEO scores, strong brand language, and compatibility with mobile devices are just a few features to count. This is a great example for all industrial and manufacturing companies of what a manufacturing website should look like.
Lockheed Martin is one of the world’s top aerospace brands, so it’s no surprise that their website looks like it’s ready to fly. It distinguishes itself with both hero imagery and drop-down menus that connect customers with their interests quickly.
Marion Body Works uses a catchy landing page to set the stage of its website and then follows up with great images and graphics to match. Not only that, but the images are also strategically placed to encourage customers to buy, without seeming pushy. A difficult task, but Marion Body Works makes the job look easy.
FireRock provides solutions for custom home projects, giving both contractors and end users a head start when building. They do a great job marketing their brand image front and center by placing their slogan, “The most important thing we build is trust,” with great imagery.
Triad Magnetics has an exceptional website that lets buyers find what they need quickly. They do this by giving clients two search options, each with different parameters to connect the right products to the right people, quickly.
APC International is a manufacturing company that focuses on piezoelectric ceramic shapes and other piezo devices. Don’t know what “piezo” means? No worries; their website explains what it is and why you should pick them for your piezo.It also includes blog posts, white papers, and other related industry resources. If you have a complicated market, take notes from this manufacturing website design.
Graco is one of the sleekest manufacturing sites on this list. It uses just the right colors and images to make both an attractive and functional website. Often, websites may overdo it, and then lose text legibility, but Graco does not make that mistake.
Fairlawn Tool, Inc has many things going for it. For one, it has a very active and high-performing blog, which helps build trust in the company. It also has a very modern website design, which catches the attention of visitors right away.
SpaceX both designs, manufactures, and launches the most advanced rockets and spacecraft in the world. Needless to say, they made their website look out of this world.
Manufacturing certifications are great ways to win business, and Gary Manufacturing uses them to great effect. Their homepage lets buyers know their standards instantly by showing these certifications to their website visitors.
Plex starts out their website strong with an outstanding video presentation, detailing their manufacturing process. It is also very easy to navigate, as it includes a clear menu bar that details where visitors can go. It’s simple, but the best manufacturing website menus need to be.
Titan Systems uses tremendous website design to create a user-friendly experience. It starts with an easy-to-navigate video homepage while detailing their strengths in the industry.
PR Hoffman is a major manufacturer of polishing and lapping machines for many industries. It’s easy to see that quality is their priority, as they place it in high prominence on their website. Whether it’s their personnel or their facilities, they are always dedicated to providing the best quality products.
Just like their brand, CST Tires has an “off-road” approach to website design. Not including buttons and headers, the front page has no text. They instead opt for powerful imagery to start and then share product information on interior pages.
A key element for all web design (although often forgotten) is that of font choice. TextTech Industries uses this to great effect, with headline fonts that are easily legible while still stylish. They also use a great color scheme that makes differentiating separate texts easy.
Warren Paint & Color Co.
Warren Paint & Color Co. does a great job guiding visitors according to what they need. An example of this lies in their online product catalog, as customers can easily find what they need with their user-friendly search feature. If you are making your own manufacturing site, try adding a search feature. It often helps more than you think.
The website for Processed Metals Innovators has many great features, it feels like the only way to convey them is with a list. So here are some of their best features:
- Clear navigation options
- Strong brand language
- Compelling CTAs
- Modern design aesthetics
- Strong SEO scores for high lead generation
- Mobile-friendly design
- A great “get-a-quote” option on the homepage
Caterpillar has done a great job improving their brand image, and their website design helps show these changes. Caterpillar now focuses on “doing the tough jobs,” and they have integrated intense hero imagery and moving headlines to help follow that idea. If you are recently undergoing a rebranding phase, try editing your website to follow your new brand image.
Sypris Electronics presents their values in a great way using three rotation options. This helps create trust in their company without seeming tacky. It also helps show how their projects are more “mission-focused,” without taking up an entire paragraph.
Chalmers & Kubeck
Chalmers & Kubeck is one of the biggest machine shops/hardware suppliers in the U.S., which means that they offer a large number of services to match. This could make their website large and clunky, but their site utilizes well-organized navigation tools to make the search process simple for visitors.
Ubac’s website is done with sleek movements and interesting designs. This greatly defines their products, as their products also use sleek movements and interesting designs. If you make good products, your website should be able to indicate that without words, just like Ubac’s does.
Zbäeren, a Swiss kitchen manufacturer, uses imagery to interest their visitors. Just like having people over to show off your kitchen, their website brings people into their rooms with their image choices. They are definitely an example to take notes from.
Cornell Forge has been operating for over 90 years, and they wear that number like a badge of honor. This is a great strategy, as working towards your strengths is always a great idea, website design included.
Tymetal specializes in secure gate systems, and if you’d think this to be a small industry, you’d be wrong. This is a large industry with many products available, which can cause problems for sleek website design. Tymetal does a great job simplifying their menus to display their many projects in a simple-to-understand way.
The website for California Manufacturing Technology Consulting displays a lot of information in an easy-to-read format, which is no easy task. It does it by using popping colors that grab your attention without being distracting. It also uses many lead generation tools that help build more traffic for the website.
Squirrel Brand Nuts
Ever since 1888, Squirrel Brand has been selling the ultimate nuts. It’s been over 130 years, and they have specially harvested the best nuts available. This is a big company, and their website helps show their products in a delicious light. It’s not easy to make something look good in a photo, but Squirrel Brand does it well.
Mitsubishi is a tech based company, and their website design helps show their futuristic designs. Instantly you are greeted by large, bold pictures that connect users with their designs and their professional brand.
Sharretts Plating is a leader in the industrial plating services industry, and their site matches their level of quality. They also have great conversion rates with their prominent contact forms and quote requests.
Wilke Enginuity is a company dedicated to helping engineers with their work. It does a good job catering to engineers by making a great website with many exceptional features.
Rice Lake Glass
Rice Lake Glass uses photo examples of many businesses that use their glass. Whether they come from education, public works, healthcare, commercial, or residential markets, visitors understand that Rice Lake Glass works for them.
Albert Holz, manufacturer of furniture, has been a family-run company for many years. But with the coming generations, they have created and improved an extraordinary website. It screams expertise with its well chosen photos and interesting flavor texts, while remaining classy with their menus.
Why Are Manufacturing Websites Important?
Today’s modern world has been digitalizing more and more, and often in-person marketing has proven less useful than it did inthe past. This has led to the rise of digital marketing as the most scalable and effective channel for sales.
It can prove vital to look at other manufacturing websites improving their design game, as doing so can give you strategies when designing yours. Although each of these websites are different in many ways, their dedication to customer service shines through.
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