Website Design Quotation Templates and Tips to Set Your Fee

Website Design Quotation Templates and Tips to Set Your Fee

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The dreaded question that keeps web designers up at night: “How much does a website cost?” Setting prices for website design services is never easy because there are a lot of factors that can alter the final cost. After all, not every client wants the exact same website. A web design quotation must be well-thought-out, based on what the client requires and the size and complexity of the website, among other considerations.

In this article you will learn how to set a price for your services the professional way and stick to a website quote template each time you establish the final cost of a project.

Tips to set your prices wisely


In order to quote your website services, you first need to research the monetary value of the services that you offer. Even though you might not be experienced with handling finances and everything related to the business world, it is an aspect that you have to master in one way or another. Luckily, there are some tools that can help you with pricing your services by using industry data.

The first tool you can use is called Bonsai Freelance Rate Explorer. It is a simple tool that can compare your rate with how much other web designers in your area charge. What’s great about it is that it also has features that can help simplify your financial projections. One of these features is the annual income calculator which tells you how much you can earn based on the amount of time you’d like to put into your work and other details.

It’s important to notice how the prices vary from one country to another. Location is perhaps the highest influencing factor when it comes to charging for web design services. Depending on your location, you will have to charge according to the average prices of the market. See this report by NJ Creatives Network where web design rates vary from $40 to $75 per hour, reaching an average of $59. In other parts of the world, designers might ask for $100 per hour. Take into account all of these aspects that could affect your web designing quotation.

How to evaluate yourself

You can’t charge a lot if your services don’t add up to the expectations of the clients. Beginner web designers find it the most difficult to set prices for their services because they're unable to evaluate the quality of their work properly. The easiest way to deal with this situation would be to analyze the competition and check the average market rate for people with the same experience as yours. In addition, you could focus on:

Website design quotation tips

Fixed price

The first approach when it comes to quoting website prices is setting the same price for your projects, depending on certain criteria. For instance, you will know in advance how much a small, medium, and big website would cost. Even though it’s a good approach, you must learn when to charge more for more complex requirements. Project-based estimates shouldn’t include additional changes that go beyond the initial project scope.

These additional changes might seem insignificant at first, but they add up to your working hours and you deserve to be paid for them. Set an hourly estimate for extra working hours and include it in your website designing quotation. This way, you will know for sure that your work is paid fairly, and both parties accept the terms and conditions you’ve set for offering your services.



This is the most common way of charging clients in ecommerce web design, and it’s probably the most effective too. Instead of charging per project, set a price for each hour of work that you put into it. In the web design world, creating a website quote based on how much time you invest in it is a practical solution.

Because no website or client is the same, you will always stumble upon different opinions and need to make adjustments before delivering the final project. This is why an hourly price is more convenient. Do the clients want a change? Then they have to pay for it. Beginner web designers are usually paid $20 per hour and experienced ones can earn up to $100 per hour depending on how experienced or sought after they are.


If you don’t know exactly whether to set fixed prices or charge per hour, another web-designing quotation solution would be to create personalized price schemes for each client that wants to make use of your services.

For example, if you offer high-quality web hosting, ongoing maintenance, or site health checks as part of your package, this would be a great item to factor in when creating quotes.

The only inconvenience is that you’ll have to figure out the numbers after each and every project, and it might become quite time-consuming.

Luckily, there is an easier way to personalize your costs: using a web design quote template. They are convenient and free, so don’t be afraid to give them a try.

Website design quotation templates

Once you’re ready to take your web designing quotation to a professional level, you should use a quote template. These are documents that include most of the aspects that a web designer may or may not include on a site. Based on the preferences of the user, a web designer can figure out how much the overall process will cost and how long it will take. With some templates, you have the ability to list the prices for each extra feature that you add to a website, and the client can choose the ones they want in their own project. You may also want to use AI copywriting tools to fill up basic project technical details and FAQs like what is web designing, what is the process followed for web designing, etc. Adding such details can help you make your quotation more informative and attractive.

Here are a few great web design quotation templates that will help you set up appropriate prices for your services. Give them a try:

Free Web Design Quote Template


Web Design Quote Form


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How to develop your negotiation skills

Even while using a perfectly-built web design quotation template, you might still struggle to set prices for some services. Dealing with tough clients who want to obtain a lower price for your services can be overwhelming at times. This is why you should learn how to negotiate.

If communication is not within your top skills, negotiation may seem impossible but it will get easier in time, once you start noticing how people behave during negotiation. Read up on common negotiation techniques and try not to make compromises too often or you might earn less than you deserve. Negotiation is all about being fair both to yourself and your clients.

And above all, be consistent

Being an independent website designer also involves managing your own business. You will have to learn how to set correct prices from the very beginning and adjust them according to the market trends. You may still under- or over-price your services in the future, but it will happen a lot less if you use your web design quotation tools consistently.

There’s no universal way to do it. You should use the approach that you find the most convenient for your own services. The secret is to stick with that approach for the rest of your web designing career. Being constant instead of erratic is necessary when setting good, reasonable prices.

One of the SEO professionals, Yawer Malik of Cloudways shared his feedbacks regarding quotation templates "sending quote is not about the charges your company charge and it's not about just making a deal done, It's about showing your professionalism and reputation by designing a superb template in which you add the quote, It will show your company efforts in it."

FAQs about website design quotation templates

1. What information should be included in a website design quotation template?

A website design quote template should outline the project's scope, deadlines, deliverables, cost, and terms of payment. Any other services that might be necessary, like content production or SEO, should also be mentioned.

2. How do you determine the cost of a website design project for a quotation template?

The scope of the job, level of complexity, number of pages, and design specifications can all be used to estimate the price of a website design project for a quotation template. The amount of personalization necessary, the time needed to execute the project, and other factors may be taken into account by web designers.

3. Should a website design quotation template include hourly rates or project-based fees?

Depending on the web designer's inclination, a website design quotation template can include both hourly rates and project-based fees. While project-based fees are preferable for bigger projects with clear deliverables, hourly rates work well for smaller projects.

4. How long does it take to create a website design quotation template?

Depending on the size and complexity of the project, different factors affect how long it takes to generate a website design quotation template. A full quotation typically takes several hours to prepare, but for more challenging jobs, the process may take longer.

5. What is the typical turnaround time for receiving a website design quotation after submitting a request?

After submitting a request, different businesses have different turnaround times for providing a website design quotation. While some web designers may respond in a matter of hours, others might need several days to respond with a quote.

6. Can a website design quotation template be customized to fit the specific needs of a client?

Yes, a website design quotation template can be altered to meet a client's unique requirements. Web designers might modify the quote to include more features or services to better suit the project's needs.

7. Is it common for website design companies to offer discounts or package deals in their quotation templates?

Discounts and package packages are frequently provided by website design businesses in their quotation templates. These discounts might be offered in accordance with the scope of the project, the degree of customization necessary, or as a part of a particular campaign.

8. What is the best way to compare website design quotations from multiple companies?

Reviewing the proposals side by side while concentrating on the project scope, cost, schedule, and deliverables is the most effective way to compare website design quotes from several businesses. The proficiency and standing of the site designers must also be taken into account.

9. Should a website design quotation template include terms and conditions for the project?

Yes, terms and conditions for the project, such as the payment schedule, intellectual property rights, and any guarantees or warranties, should be included in a website design quotation template. To prevent misunderstandings or confusion, these terms and conditions should be stated explicitly.

10. What happens if the final cost of the website design project exceeds the quoted amount in the template?

Web designers may send a modification order to the customer if the total cost of the website design project is more than the figure specified in the template. Before work can start, the client must approve the paperwork that details the extra charges. Clear communication with the client is essential to ensure that any adjustments or additional work are agreed upon in advance.

Albert Ślusarczyk
Albert Ślusarczyk
As the co-creator of Be Theme, I am a strong believer in designing with care and patience. I pour my energy, time & knowledge into perfecting the theme for our 260,000+ customers.