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The market of luxury websites is an endless source of inspiration for any novice. We searched through the best luxury websites, to find out their secret in attaining uniqueness, and it seems that originality is what captures users’ attention.
Luxury websites use special effects, intelligent design, and unusual display features. The main goal is to convince their customers they are deserving of expensive time and attention. Enclosing your brand philosophy, best practices, and ideas in a presentation/landing page can be challenging but, unlike other websites, luxury websites have only one opportunity.
This list of luxury websites serves as an insight, helping to find the common techniques used, so you can successfully learn how to make your own.
Awesome Luxury Websites
Calicanto Luxury Bags
These luxury bags tell their own story on Calicanto’s website, the pale colors, calm background, and stylish photographic effects, add the luxury touch to this page.
Hilton & Hyland
Hilton & Hyland are leaders in the real estate luxury market, so the classic overlapping of boxes and smooth scrolling, all representing style and tradition, are a great match for this sophisticated company.
Le Chomat - Luxury beds
Using a solemn black background, the presentation video reveals the biggest value of the company, which is Le Chomat’s high-quality materials and the personalization of each handmade piece.
This website displays high fashion and eclectic style with classy visuals portraying stunning models, and their amazing clothes. The menu bar on the top sends you to the section you are most interested in, so visitors can easily and quickly locate their favorite luxury item.
This website opens to the public, revealing the stories of the head designer, team of designers, and the brand itself.
Harper & Jones
Harper & Jones prove that luxury websites can be amusing and relaxing without losing their sincerity. This brand’s philosophy is about tailoring and customizing each suit for every client, and their message is conveyed through a well-thought and designed copy.
Luxury fabrics house
The story of Luxury fabrics house is revealed by the website’s slides following one another.
The visuals are excellent on this website. Floating shoes on a white background give the impression of elegance, luxury, and sophistication. The shadows give the illusion of motion while you scroll.
Emmemobili is classy. Founded in 1879, the original family business, quickly became a fashionable trend-setting company and set standards within the luxury industry. Their designs are appreciated internationally, and are reflected in their elegant website.
The visuals of this luxury website are enticing and captivating, as you’d expect from the number one Coldwell Banker realtor in New England.
Adriatic Luxury Hotels
The user-friendly interface and the dynamic text augment the overall experience on this website, making these independent luxury hotels in Dubrovnik Croatia, both desirable and attractive.
Simplicity can depict luxury and good taste, and Lampe Gras’ website exemplifies this in their choice of color palette, a mild background, and appropriate visuals.
Luxury websites usually stylishly place their product in the limelight and Louboutin’s website is an excellent example of this. Their shoes are the main characters on a short homepage with a white background.
Arlene Rutenberg is one of LA’s top real estate brokers and her website proves this by showing her level of expertise and seriousness in a very classy manner.
Zappos Style Room
Opening Zappos’ website is like entering a luxury showroom; the gorgeous models, beautifully fitted styles, and complementary pieces, are very enticing.
Although this page is an image-only website it is interesting and attractive. Alternating photo grids with carousels and images of varying sizes are the key to its success.
This luxury website utilizes dark tan, colorful pieces, and cheeky designs, to great effect. The models pose with confidence, advertising the bathing suits stylishly and elegantly.
Byredo’s website has minimum white space and has complementary photos fit into a puzzle-like overall picture, with alternating textures, color palettes, and accents.
Rubel & Ménasché
Rubel & Ménasché’s jewelry is memorable, like their website, utilizing the logo in an enjoyable motion game.
GREATS reminds customers that luxury is not only about appearance, but also about functionality. Their motto is: “We make timeless, responsibly-made sneakers that are designed to be great, and made to be worn”. The website reflects these ideals.
This website has a very clean design. The main carousel on the landing page is an example of good taste, elegance, and is aesthetically pleasing, using harmonious textures.
Abel’s website is simple, but beautifully displays the uniqueness of each piece of jewelry.
Mos Mosh created a global culture around their jeans, making them highly desirable, in elegant, stylish luxury.
Mathieu Lehanneur’s page is the perfect example of a beautifully designed website from an innovative designer. He chose simplicity and the power of 4 words: “Pieces. Places. Lights. Things”, on colorful abstract background.
This ethical diamond seller has a beautifully designed website, with a great customizable search that crowns the amazing and stylish design.
Anastasia’s website combines and reaches two major goals of every luxury website, by remaining classy and sophisticated, while utilizing accessible and captivating elements.
Alternating image slides with text boxes is a classic method. Yet, introducing a black-and-white carousel on a website for interior design is a bold move. This is how we get to know the designers' team behind those gorgeous pieces of interior. The tradition of the company (founded in 1993) speaks for itself. Refinement and gentility are what best describe this company.
The Art of Bespoke
This website is a true “home of luxury design”. It shares with the rest of luxury websites the white background and the alternation of various photo displays.
Italy, handmade pieces, and Ivan Toma make the perfect combo. See it for yourself on his website.
Stella Achenbach’s page has been inspirational for years. This independent designer’s experience is detailed on the website, proving her expertise and talent.
Classy and high-quality watches are obviously luxury items and this website portrays the lifestyle story of a sophisticated person through the dials of the watches.
The color palette on this website exemplifies elegance and aesthetic harmony. The page designer is Granyon Shopify, with a little help from friends at 8kilo.
The travel, colors, and views of this website are very captivating, with a multitude of blue shades on a single landing page and the images are brilliantly incorporated with text and dynamic elements.
Rino & Pelle
Rino & Pelle — “Luxurious and contemporary appeal for every woman”.
One way to highlight a jewelry collection is on a pale background, colored in different shades of grey, as represented on this website.
Aristo – Sloane Square
The presentation video is followed by a text-image grid, with alternating boxes, background colors, and fonts. Thus the main points of interest remain the rooms presented in the images.
Modern romance is the foundation of Foundamour’s website, with its goal being to encourage romanticism in a sophisticated way.
Located in the south of France, Imagin Optique creates and sells iconic eyewear and the website fashions stories around their clients.
Mallorca, Hermes bags, and elegant glass cases offer a quintessential image of luxury.
The moving soap bubbles on the welcoming screen are a metaphor for jewelry creation. Elements of different sizes harmonize to create unique breathtaking pieces.
You’ll crave this trip immediately after you open the website and start scrolling. All the events are incredibly attractive to all potential visitors.
A happy combination of playfulness and thoughtfulness, allows this website to help discover your best-matched perfume. Simply answer the questions and enjoy the results.
Modular jewelry is simple, yet sophisticated. Each piece is unique and customizable, making this website an example of luxury and refinement.
High fashion retail is nothing without Bergdorf Goodman, and their website is deserving of being classed as luxurious.
The color scheme of this website is very attractive; combining light beige, dark grey, and coral. Creations from Papazian travel across the entire globe to their buyers and have been doing so since 1963. Their vision has always adapted to the needs and tastes of the times.
Many elegant and stylish women comprise the image of this brand, portraying the sophistication and refinement of the products.
Ending thoughts on these luxury websites
Luxury websites gain this definition due to their unique qualities. A visitor is usually attracted by aesthetic harmony, a cool color palette, interesting dynamics, and a sophisticated ambiance.
If you need further explanation and tips to build your own luxury website, Be Theme can help in at least three ways;
- The website will be suitable for a larger target audience.
- You can endlessly edit and customize every page from your website.
- The work is completed rapidly and with ease.
Be Theme also has a library of more than 500 pre-built websites. They are fully functional, responsive, and customizable, so you’re only one click away from creating a successful web page.
If you enjoyed reading this article on the most impressive luxury websites, you should check out this one about accessible websites examples.
We also wrote about a few related subjects like
top notch musician websites,
cool looking personal trainer websites,
great looking spa websites,
best corporate websites,
the best looking tourism websites,
hotel website design,
product landing page and
impressive animated websites.