Great Looking Websites With A Calm Color Palette

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Color can be a powerful tool for marketing and communicating with consumers. It is the visual representation of the label. It affects the way a brand is perceived - what it stands for and who the target audience is.

Besides boosting brand recognition, it keeps visitors interested in your page. The first couple of seconds determine whether they'll stay or go.

The selected color palette can enhance the user’s experience. It contributes to the organization of the site and its clarity and readability. It allows visitors to quickly find the information they're looking for.

It's a well-known fact that colors also trigger an emotional response. So choosing the right color for your website is more than a matter of personal preference or taste.

Warm colors are associated with energy, passion, enthusiasm, and vitality. They include red, yellow, and orange. These colors are vivid and stand out. Knowing how colors work is a mandatory part of every web design curriculum and all good designers are aware of how most colors affect our emotions.

Calm colors are more soothing and comforting. Examples of calming colors are blue, green, and purple. They are more reserved in comparison to warm colors.

Many websites employ a calm color palette. Here are some of them.

Moz

Moz
 

This website is a great example of a clean layout. The white background makes the information readable and well-organized. The blue tones are calming, evoking trust and confidence in the brand. The yellow draws attention to the CTA buttons without being forceful. The choice of contrasting yet calm colors makes a visit to this website a very pleasant experience.

Work Responsibly

Work Responsibly
 

The main goal of this site is to share a collection of resources for a healthy and balanced approach to work. The brand is presented through a calm color palette. Green and black writing on a white background isn't overstimulating. The individual articles stand out. Within the articles, there are no distracting or unnecessary colors used. The relaxing environment of the site encourages visitors to stay and continue reading.

Squilla Fund

Squilla-Fund
 

This brand assists in making investments in the crypto industry. It creates a feeling of trust by using a calm color palette. Different shades of green on a beige background make the information transparent and easy to read. To create a contrast, the CTA buttons are orange.

Mint

Mint-mint
 

Mint offers advice and help regarding your finances. So the colors used need to evoke confidence and trust in the brand. Mint uses different shades of green and blue on a white background. These colors express professionalism, success, and prosperity.

Evernote

Evernote
 

Evernote promotes an app that helps users to be better organized. The look of the site is an appropriate representation of the brand. A white background features black writing and green CTA buttons. The calming color scheme helps visitors to slow down and relax. It can also help them to realize that they need to bring some order to their many projects.

Andris Gauracs

Andris-Gaurac
 

This web-developer chose the combination of a blue and white background with black writing. The colors inspire trust. The look is very clean, transparent, professional, and friendly. It communicates the personality behind the brand.

Jebsen Careers

Jebsen-Careers
 

The credo of Jebsen Careers reads ”success breeds success”. They selected a calming color palette that makes visitors believe in the brand. Blue and green represent just that - prosperity and success. Different shades are used for the text and the background color. The white perfectly complements the rest of the colors.

Lucas Group

Lucas-Group
 

This HR brand promises to deliver exceptional candidates who will guarantee the success of a company. The calm colors reflect that mission, featuring blue, gray, and white. Visitors can sense their professionalism through the visual interpretation of their message. The blue writing turns orange when hovering the mouse. It invites the viewer to investigate what else is there.

Taproot Foundation

Taproot-Foundation
 

This is the website of a national nonprofit. The white background makes the yellow, blue, and green features stand out. Yellow is associated with happiness and hope. It's used to communicate joy, which is what this brand is all about. The blue and green complement that message with feelings of trust and calm.

Dan Palmer

Dan-Palmer
 

Dan Palmer is a freelance motion designer and animator. His website combines blue and white, creating an environment of trust. The calm colors are not overpowering and allow for a user-friendly experience. The message looks professional and believable.

Brooke Cormier

Brooke-Cormier
 

This painter knows the power of colors! The background is a cloudy shade of light blue. All the colors and features are very soft, perfectly complementing the artist's profile. This site is a great example of a calming color scheme.

Anja Ellenberger

anja
 

This graphic designer chose a minimalistic approach. The website communicates the light touch of the artist. It features a combination of shades that are relaxing and soft.

Studio Sahil

studiosahil
 

Another example of a minimalist look is the Studio Sahil brand. The colors used are gray, mustard yellow, and a bright blue logo on a white background. The palette selection doesn't overshadow the photography of their designer products.

Digital Photography School

Digital-Photography-School
 

It's no surprise that this brand also uses a great color combination on their website. The blue in the background builds trust in the service. The green is calming and natural. The CTA buttons stand out in orange, making the visual navigation easy and clear.

Libenar

Libenar
 

Promoting baby products calls for soft and trust inspiring colors. This website features pastel pink and blue background shades. The palette choice targets the brand's main audience - parents looking for pure and safe labels.

Pico

Pico
 

The Pico brand is all about being eco-conscious. The calm palette of their website is definitely promoting that organic feel. Light beige, green, and brown are usually associated with nature and health. The color choice communicates their mission very well.

Moorhouse

Moorhouse
 

Purple also belongs to the calm color scheme. Moorhouse is making good use of it on their website. Besides being a relaxing shade, purple also conveys wisdom, elegance, and creativity. Combined with white, it gives the brand a sleek look.

Appbot

Appbot
 

The Appbot website presents the brand in blue and white. This is a classic combination that is elegant and professional. Dark blue especially denotes strength, reliability, intelligence, and trust. No wonder it's one of the most favorite color choices among web designers!

Zendesk

Zendesk
 

Zendesk provides data collection and storage. They encourage their clients to 'put their trust in them'. The brand communicates the company's mission very clearly through its color palette. It features different shades of blue and green to inspire confidence and friendship.

If you liked this article about websites with a calm color palette, you should check out this article with colorful websites.

We also wrote on similar subjects like websites with a yellow color palette, purple color palette, blue websites, red websites, pink websites, orange websites, and social media colors.

Albert Ślusarczyk
Albert Ślusarczyk
As the co-creator of Be Theme, I am a strong believer in designing with care and patience. I pour my energy, time & knowledge into perfecting the theme for our 195,000+ customers.

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