Color can be a powerful tool for marketing and communicating with consumers. It is the visual representation of the label. It affects the way a brand is perceived - what it stands for and who the target audience is.
Besides boosting brand recognition, it keeps visitors interested in your page. The first couple of seconds determine whether they'll stay or go.
The selected color palette can enhance the user’s experience. It contributes to the organization of the site and its clarity and readability. It allows visitors to quickly find the information they're looking for.
It's a well-known fact that colors also trigger an emotional response. So choosing the right color for your website is more than a matter of personal preference or taste.
Warm colors are associated with energy, passion, enthusiasm, and vitality. They include red, yellow, and orange. These colors are vivid and stand out.
Calm colors are more soothing and comforting. Examples of calming colors are blue, green, and purple. They are more reserved in comparison to warm colors.
Many websites employ a calm color palette. Here are some of them.
This website is a great example of a clean layout. The white background makes the information readable and well-organized. The blue tones are calming, evoking trust and confidence in the brand. The yellow draws attention to the CTA buttons without being forceful. The choice of contrasting yet calm colors makes a visit to this website a very pleasant experience.
The main goal of this site is to share a collection of resources for a healthy and balanced approach to work. The brand is presented through a calm color palette. Green and black writing on a white background isn't overstimulating. The individual articles stand out. Within the articles, there are no distracting or unnecessary colors used. The relaxing environment of the site encourages visitors to stay and continue reading.
Evernote promotes an app that helps users to be better organized. The look of the site is an appropriate representation of the brand. A white background features black writing and green CTA buttons. The calming color scheme helps visitors to slow down and relax. It can also help them to realize that they need to bring some order to their many projects.
The credo of Jebsen Careers reads ”success breeds success”. They selected a calming color palette that makes visitors believe in the brand. Blue and green represent just that - prosperity and success. Different shades are used for the text and the background color. The white perfectly complements the rest of the colors.
This HR brand promises to deliver exceptional candidates who will guarantee the success of a company. The calm colors reflect that mission, featuring blue, gray, and white. Visitors can sense their professionalism through the visual interpretation of their message. The blue writing turns orange when hovering the mouse. It invites the viewer to investigate what else is there.
This is the website of a national nonprofit. The white background makes the yellow, blue, and green features stand out. Yellow is associated with happiness and hope. It's used to communicate joy, which is what this brand is all about. The blue and green complement that message with feelings of trust and calm.
Zendesk provides data collection and storage. They encourage their clients to 'put their trust in them'. The brand communicates the company's mission very clearly through their color palette. It features different shades of blue and green to inspire confidence and friendship.
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