To build the virtual image of your brand or company, many elements must be taken into account, for example, social media colors, which are often associated with big brands.
The colors should not simply be borrowed from the competitors. Rather they should be authentic and suitable for your own brand, to avoid cliches and getting lost in the crowd.
Social media colors have become real symbols in the virtual world, so find your perfect symbolic colors and use them to promote your brand.
Color is ubiquitous on the Internet because of the power it has on people’s minds. The first message a website carries is sent to the user through color. You can make people joyful, entertain them, build a mystery, or simply, make their eyes rest on your website. Color means connection.
The article “Impact of Color on Marketing” agrees with this assertion stating that between 62 to 90% of visitors assess their first experience on a new website “based on colors alone”. Think about some social media colors, and you will immediately associate them with a brand.
Colors can trigger feelings and marketers know this, which is why they rely on colors to create emotions. You can use these same techniques when building your brand image.
So what is the meaning of social media colors? What feelings do they arouse? And how is a customer’s mind used to build brand awareness?
Each color is defined by a HEX color code and specific RGB values. Big brands usually choose one main color shaded by secondary tones.
These are the colors of the biggest social media companies:
Twitter’s color’s have coherence.Their mascot is the light-blue bird with bright blue as the main color, and some other shades of blue for the background, making it easily recognizable.
Blue promotes a feeling of trust and reliability, therefore Twitter wants to gain your trust and find them indispensable.
Build the Twitter blue with this HEX code:
Twitter Dark Blue
RGB: 0, 132, 180
Twitter Logo Blue
RGB: 0, 172, 237
Twitter Verified Blue
RGB: 29, 202, 255
Twitter Background Blue
RGB: 192, 222, 237
Facebook may seem to use the same blue color as Twitter, but actually it has a diverse color palette, using grey, black, and white as well.
It’s not difficult to combine these four colors and creatively design them for personal projects. If you decide on these colors, here are the codes you need:
RGB: 66, 103, 178
RGB: 137, 143, 156
RGB: 0, 0, 0
YouTube’s successful color combination of dark red, black, and white easily attracts attention, so you might want to take advantage of these HEX color codes for personal projects, however, copyright issues prevent their use for commercial purposes.
RGB: 255, 0, 0
RGB: 40, 40, 40
RGB: 255, 255, 255
Instagram has a more colorful identity, utilizing royal blue, blue, purple, dark pink, orange, and yellow.
These Instagram HEX codes may also only be used for personal purposes.
RGB: 5, 10, 230
RGB: 88, 81, 216
RGB: 131, 58, 180
RGB: 193, 53, 132
RGB: 247, 119, 55
RGB: 252 175 69
The representative Pinterest color is pink-red, defined by the HEX code #c8232c. This equals the proportion of 78.43%, 13.73%, and 17.25% in the RGB scale.
LinkedIn uses blue and white to build a sedate and serious image on the Internet, seen in both the website and logo.
This isn’t the same blue from Facebook or Twitter. It is defined by the HEX code#0072b1, and has no red, only 44.71% green and 69.41% blue.
The bright and appealing yellow from Snapchat is very recognizable. Here is the code that will help you build it:
RGB: 255, 252, 0
Tumblr uses an aesthetically pleasing special blue-gray color that you might want to imitate. Here is the code:
RGB: 54, 70, 93
The color of the Reddit robot and its surrounding orange background are memorable. The code of the vivid Red-Orange is(X11) (#FF4301).
If you want to use the other two official colors of the website, white and black, use the following codes:
If you enjoyed reading this article about social media colors, you should read these as well:
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