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Often unnoticed, color plays a large role in how people perceive the world around them. Color can reveal anything from the weather to knowing when to drive or stop.
Things like the color of the sky or clouds reveal whether it will rain soon or not. Traffic lights have three colors that tell if it's safe to either stop, slow down, or go.
Day-to-day life is so often oriented around colors that they are often overlooked.
Since colors are so important, this must also apply to website designs. The colors used on a website can impact the customers' perception of the company, website, and brand.
It can impact how they view and think about the products. Color can have a huge impact and can be a very powerful marketing and branding tool.
Making use of cool tones, purple for example, can communicate a variety of ideas to the customer. Purple is often associated with royalty so there are a variety of positive ways to utilize it.
Purple can also convey ideas such as sophistication, imagination, power, respect, creativity, prosperity, wisdom, wealth, authority, and mystery.
Web design uses the power of purple, incorporating it into graphic themes. These designs draw people in because of the engaging quality of purple.
Purple web designs are an excellent choice for companies and website designers that want
- a luxury look
- premium quality services
- to sell beauty products
This article examines 20+ excellent websites with purple color schemes. It includes e-commerce sites, landing pages, social media, a blog, and personal sites.
The purple color palettes on these sites will provide much design inspiration.
Inspiring Purple Websites
Full control of all company spending in one place. Manage company cards, invoice management, automated accounting, and expense reimbursements.
Spendesk's web design gives a feeling of control and success. This purple website has a new and inspirational theme.
This website has many resources to learn about constitutional concepts and Supreme Court cases. These include videos, games, lesson plans, downloadable books, a Constitution guide, and more.
The purple themes and elements of this site are creative. It showcases an easy-to-use and education-friendly design.
The feeling behind this web design is definitely fun. The color scheme encourages visitors to use the services provided by the website.
Limepay puts users back in control of their payments. Limepay allows customers to make payments without having to go to a third-party site.
It provides a secure checkout that merges into your website, keeping you in control.
FAQ on purple color palettes in web design
Why choose purple color palettes in web design?
Purple is a versatile color that can convey a range of emotions and meanings in web design. It's often associated with creativity, luxury, and spirituality. Using a purple color palette can help your website stand out and create a unique, memorable experience for your visitors. By choosing the right shades and combinations, you can craft a visually appealing design that aligns with your brand identity and message.
How can I create a balanced purple color palette?
To create a balanced purple color palette, consider using complementary, analogous, or triadic color schemes. Complementary colors are those opposite each other on the color wheel (e.g., purple and yellow), while analogous colors are adjacent (e.g., purple, blue, and pink). Triadic color schemes involve three colors evenly spaced on the color wheel (e.g., purple, green, and orange). Experiment with different combinations and shades to find a palette that suits your design goals.
What emotions or feelings can purple evoke in web design?
Purple can evoke a variety of emotions and feelings, depending on its shade and context. Lighter shades of purple, such as lavender or lilac, can convey a sense of calmness, relaxation, and femininity. On the other hand, darker shades like eggplant or royal purple can communicate luxury, sophistication, and power. Consider the emotional impact you want your website to have on your visitors and choose shades of purple accordingly.
How can I use purple effectively in my web design?
To use purple effectively in your web design, consider its impact on visual hierarchy, readability, and user experience. For example, you can use purple as an accent color to draw attention to important elements like call-to-action buttons or headlines. When using purple as a background color, make sure the text is readable by selecting contrasting colors for your typography. Additionally, maintain consistency in your color usage throughout your website to create a cohesive and professional look.
Can I combine different shades of purple in my web design?
Yes, combining different shades of purple can create depth and visual interest in your web design. Using various shades can help establish a sense of hierarchy and guide users through your content. For instance, you might use a darker shade of purple for your header, a lighter shade for your background, and an even lighter shade for hover effects or highlights. Remember to maintain balance and harmony in your color choices to avoid overwhelming your visitors.
What colors go well with purple in web design?
Several colors pair well with purple, depending on the specific shades and your design goals. Some popular options include:
- White or light gray: These neutral colors provide contrast and help make purple elements pop.
- Gold or yellow: These warm colors complement purple and can create a sense of luxury or energy.
- Green or teal: These cool colors offer a contrasting, yet harmonious effect when paired with purple.
Experiment with different combinations to find a color scheme that works best for your website.
Are there any popular brands or websites using purple color palettes?
Many well-known brands and websites use purple color palettes to create a unique and memorable visual identity. Examples include FedEx, which uses a purple and orange combination to evoke reliability and energy, and Twitch, a streaming platform that uses various shades of purple to convey creativity and a sense of community. These brands demonstrate the versatility and effectiveness of purple color palettes in web design.
Ending thoughts on websites with a purple color palette
These examples of purple websites provide valuable inspiration. They can help designers to make their website or app the best it can be.
Regardless of the industry, a purple color palette can inspire the consumer to buy your product or service. It provides inspiration to the consumer without using any words.
If you liked this article about websites with a purple color palette, you should check out this article with colorful websites.