Successful brands need a great website. Growing competition in the fashion industry means that only the best e-commerce platforms will make it.
There are some great fashion sites that stand out in the online space. They promote trends that inspire other brands that apply them in their own unique way.
One of the key features of the best fashion websites is minimal navigation. The clean layout doesn't distract from the content and visitors can find all the information they need.
Large professional-looking photos and other media are the main focus of the sites. They’re engaging and captivating.
Visuals play a major role on fashion websites. They help visitors understand the brand and what it stands for.
Let’s have a look at some great fashion websites with inspiring designs.
As one of the leading brands in the industry, Dior sets the trends not only in fashion but also in web design.
Fashion websites can imitate Dior's minimal navigation and clean layout. High-quality images stand out on the simple white background.
Clicking on the main menu opens a list of categories. Visitors can easily find the information or product they need.
Studio Minas chose black, white, and grey as the main colors on their site. They underline the creative pieces of jewelry the brand sells.
The studio was first established in New York and later in Greece. Until today it respects the original craftsmanship of unique jewelry pieces.
The online shop section maintains a minimal look and is easy to browse.
Plussizefix focuses on affordable, plus-size-inclusive fashion. On their page, they present a trend-forward line of clothing and accessories.
The site engages customers mainly through eye-catching photos.
Visitors can view the latest collection or navigate to specific sections of women's wardrobe. These include swimwear, tops, dresses, lingerie, and more.
Zara definitely deserves its place among the best fashion websites. The homepage features a large beautiful photo.
The image slider in the center of the next page allows visitors to navigate to men, women and children clothing.
The store categories are listed in a simple menu. Each collection features images, but maintains the minimal style.
This attractive website belongs to a company which aims to make a luxurious lifestyle more accessible.
The web design doesn't let the brand down. It shares some common features with other fashion websites, such as white background and great images. Animation, hover effects over the photos and video integration take the site to the next level.
Daniella and Natalia are two fashion designers in Australia who promote an effortless chic style. Their web design is a good reflection of the unique brand.
The header includes all the categories that the online shop offers. The image gallery on the homepage displays products that customers have seen on their social media accounts.
Valentino is a globally recognized name and it must appear on the list of the best fashion websites.
The header contains all important icons for easy navigation.
The homepage welcomes visitors with an image slider. Clicking on the photo takes them to specific parts of Valentino's collection. Clean white background with high-quality pictures of models wearing the designer clothing is a good choice.
The site has a lot of content, but it's user-friendly.
Aether Apparel has created a modern, trendy website that leaves no doubts about the identity of the brand. The clothing is made for design-focused, well-traveled men and women. Great pictures on the site feature the outdoors and perfectly match the unique collection.
The large images stand out thanks to the clean layout. Customers can navigate through the pages using the Explore menu in the header.
This is a more creative, beautiful website of a French stylist. She managed to combine minimal navigation with colorful backgrounds and professional pictures.
The web design elements include a horizontal scroll that introduces various styles and projects. It also uses GSAP animation.
All elements complement the unique personality of this brand.
Rolli Nation is a shoe designer in Australia. Their unique products look like a dress shoe, but feel like a sports shoe.
The modern, minimal look of their website reflects that combination of casual and formal. Large fonts, loads of pictures and a clean white background look stylish but not too rigid.
If you enjoyed reading this article on fashion websites, you should check out this one about church websites.
We also wrote about a few related subjects like hotel website design, the best looking tourism websites, best corporate websites, great looking spa websites, cool looking personal trainer websites, top notch musician websites, the most impressive luxury websites and impressive animated websites.
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