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The green color palette is one of the most popular design choices, due to the effect it has on the audience.
Many sites use green to underline their brand and to stimulate a positive perception of their content. Across different regions and cultures, people associate the color green with nature, safety, and reliability. It can also represent growth, wealth, and prosperity.
There are some important points to keep in mind when using a green color palette in web design. Green comes in various shades and each shade can trigger a different emotional response. It\’s also important to combine it correctly with other complementary colors that will create the perfect final look.
The examples in this green website collection will demonstrate how this color can add value to your website.
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The first example on our list of green websites belongs to the designer and art director, Ericha Bech. She has used a bright green shade to complement her distinctive creative style.
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Many green websites promote eco-friendly products and services. Waste Not’s mission is about sustainable lifestyle practices and waste reduction at the scale of business.
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This is a BBC Earth project that uses animated pictures of nature and animals to create positive emotions. The web design features shades of green found in the forest and other natural settings. It serves as a great background for the text written in large white fonts.
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When designed correctly, green websites are very pleasant to browse on. The green palette is very relaxing and natural to the human eye. Teachable is a brand that helps to build a course, a brand, and a business.
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The developers of the Mint website know that green boosts trust and a feeling of safety. It’s well applied in the web design of this personal finance app.
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Fable uses a dark shade of green in combination with white and pink to create an appealing look and sense of comfort. The brand promotes a modern way to discover, read, and talk about great books together with friends.
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The web design of Cloverly uses green in connection with eco-friendly products and practices. They offer technology to help the world go green and offset the carbon footprint.
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Geckoboard helps you streamline data from spreadsheets, databases, and other tools, and present it in the clearest possible way. The web design features green call-to-action buttons.
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Green can be used in combination with black and blue to create a sleek design for an app platform. The color combination is pleasant to the human eye; all these colors being common in our natural environment.
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BalanceTech uses green to accentuate important parts of the text, and in the design of the call-to-action buttons. The brand promotes a sustainable relationship with technology, and green is often associated with balance.
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This is a good example of a green color palette website where the designers skillfully incorporated the color that is often associated with the color of money.
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Segment creates solutions to help businesses to collect, clean, and control their customer data. The web designer chose green for the call-to-action buttons.
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Opal features a very creative web design. It is a digital mindfulness assistant that disconnects distracting apps like Instagram, Twitter, and many others until you decide to use them.
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Squadeasy is a well-designed best green website. Landing on a bright green home page quickly engages your attention. Green is used for multiple reasons, including being related to health.
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The brand name reminds us of the green fruit. So naturally, there are some green design elements on the website. Avocode is software that allows you to centralize design collaboration, version control, prototyping, feedback, and developer hand-off.
Anygood
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https://www.anygood.app/
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Anygood combines dark green and dark yellow design elements to create an attractive look for this to-do app.
Figma Store
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https://www.figma.store/
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Figma Store uses a natural shade of green which serves as a great background for the white fonts on the homepage.
Organic Mountain
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https://organicmountain.com.au/
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It\’s no surprise to find some green web design elements on the platform of this all-organic brand. \”Eco-friendly\” and \”sustainable\” are two words closely associated with a green palette.
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This craft brewery and taproom presents its services and products on an attractive green color palette website. The dark green shade is a perfect choice that compliments the rest of the web design elements.
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The light green color is carefully incorporated in the professional-looking web design of the In Team platform. Green adds a modern touch to the interface.
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As a healthy lifestyle promoter, Humbly Healthy has chosen a natural green color palette web design. The dark shade, in particular, is very appropriate.
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Glyphs 3 features a bold bright green color in their eye-catching web design. This Mac font editor platform is clean and engaging at the same time.
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The web design elevates the brand of this metal fences and security gate manufacturer to another level. It uses many creative features, including green color elements.
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Clerksy is a provider of online HR services. The website makes this brand stand out from the competition. The dark green background and the light green call-to-action buttons complement the original look of this platform.
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This brand brings all-natural cocktails with clean flavors. The web design reflects the mission of the company. The green floral background gives the website a fresh feel.
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Runway uses cutting-edge machine learning to power an entirely new way of creating, editing, and exporting videos. In the web design, you can see subtle green elements.
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The next green color palette website belongs to a traditional Jamaican white rum brand. The green, yellow and black combination reflects the colors of the Jamaican flag.
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Uggy invites visitors to treat themselves to more than 5,000 exclusive good deals. Light green is used to attract attention to sales and call-to-action buttons.
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Calico explores the science of aging and develops medicines to address age-related diseases. Some green color elements are skillfully incorporated in the elegant and professional-looking web design.
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Ripeplanet\’s mission is to set a new standard of sustainable, fresh produce and systems. It\’s no surprise that we find green design features on this platform.
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This app offers the perfect HR solution to sustainable eco-friendly practices in companies. \”Greenlist\” with a green mission naturally features green color in the web design too.
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Report.Cards is a digital platform for sports education organizations, schools, or programs. Bright green features stand out on the white background.
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The designers of the TreeCard website have chosen their green color very well to enhance the mission of the brand. When you pay using TreeCard the merchant will pay the company a small transaction fee which they use to fund reforestation projects.
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The Markus agency fights against being boring. Their web design including some bright green features definitely underlines their mission.
Ending thoughts on green color palette websites
Every web developer has a favorite color. However, when it comes to brand creation, there\’s much more involved than just the personal preference of the designer.
Color is closely related to brand recognition and remembering. Additionally, different color shades can convey various meanings.
Some colors are easier for the eye to process than others. Green is one of them, so it is a popular palette on the web.
A green color palette will make your brand look reliable, trustworthy, safe, and eco-friendly. It\’s a perfect match for tourist, scientific, or medical and health-related websites. It\’s also a good choice for financial institutions.
Additionally, there are many creative design studios that use a bright shade of green to make them stand out. For whatever reason you decide to use green in your web design, this article is sure to provide some inspiring ideas.
If you liked this article about websites with a green color palette, you should check out this article with colorful websites.
Green websites command attention differently than their colorful counterparts. The shade signals growth, nature, and innovation while creating an immediate psychological connection with users seeking sustainable or organic experiences.
Websites with a green color palette showcase how this versatile color drives both aesthetic appeal and business objectives. From sage green minimalist layouts to vibrant emerald e-commerce platforms, these sites prove that green works across every industry and design approach.
Understanding effective color theory applications helps designers make smarter palette decisions. The right green combinations can boost conversion rates, improve user engagement, and strengthen brand identity.
This collection examines 15+ real websites that nail their green color schemes. You'll discover specific hex codes, learn why certain green combinations work, and see how different industries leverage this color for maximum impact.
Whether you're designing SaaS websites or building corporate websites, these examples provide actionable inspiration for your next green-themed project.
Websites with a Green Color Palette
Erica Bech
The first example on our list of green websites belongs to the designer and art director, Ericha Bech. She has used a bright green shade to complement her distinctive creative style.
Pachama
Pachama is an eco-project from Uruguay. Its mission is to protect ecosystems, restore forests, and improve carbon markets.
Flamingo
Flamingo brand make feel-good body care for daily routines and self-care rituals
Flamingo Estate
Flamingo Estate is a farm located in LA and a brand inspired by the orchard. Their web design features a dark shade of green.
ITI
Not all green websites are related to nature or the environment. This brand offers information technology solutions and services.
Getsafe
The green color palette of this insurance company evokes trust and reliability.
Waste Not
Many green websites promote eco-friendly products and services. Waste Not’s mission is about sustainable lifestyle practices and waste reduction at the scale of business.
Real Happiness Project
This is a BBC Earth project that uses animated pictures of nature and animals to create positive emotions. The web design features shades of green found in the forest and other natural settings. It serves as a great background for the text written in large white fonts.
Reed Art Department
The next green website uses a very bright shade of green to stand out. It belongs to a creative agency.
Maui Studios Aotearoa
Māui Studios Aotearoa is a creative agency that uses a fusion of bright green with black and blue which results in a beautiful visual effect.
Teachable
When designed correctly, green websites are very pleasant to browse on. The green palette is very relaxing and natural to the human eye. Teachable is a brand that helps to build a course, a brand, and a business.
Mint
The developers of the Mint website know that green boosts trust and a feeling of safety. It’s well applied in the web design of this personal finance app.
Fable
Fable uses a dark shade of green in combination with white and pink to create an appealing look and sense of comfort. The brand promotes a modern way to discover, read, and talk about great books together with friends.
Cloverly
The web design of Cloverly uses green in connection with eco-friendly products and practices. They offer technology to help the world go green and offset the carbon footprint.
Geckoboard
Geckoboard helps you streamline data from spreadsheets, databases, and other tools, and present it in the clearest possible way. The web design features green call-to-action buttons.
Fjaka
Fjaka is a digital design studio that also chose a dark green color palette for their website. They use a green background and fonts.
Versions
Green can be used in combination with black and blue to create a sleek design for an app platform. The color combination is pleasant to the human eye; all these colors being common in our natural environment.
BalanceTech
BalanceTech uses green to accentuate important parts of the text, and in the design of the call-to-action buttons. The brand promotes a sustainable relationship with technology, and green is often associated with balance.
Maddad
Maddad used bright green to create eye-catching call-to-action buttons and text.
Cash App
This is a good example of a green color palette website where the designers skillfully incorporated the color that is often associated with the color of money.
BB Agency (Balkan Bros)
This digital solutions agency subtly combines green elements with the rest of the design features and colors.
Segment
Segment creates solutions to help businesses to collect, clean, and control their customer data. The web designer chose green for the call-to-action buttons.
Opal
Opal features a very creative web design. It is a digital mindfulness assistant that disconnects distracting apps like Instagram, Twitter, and many others until you decide to use them.
Squadeasy
Squadeasy is a well-designed best green website. Landing on a bright green home page quickly engages your attention. Green is used for multiple reasons, including being related to health.
Avocode
The brand name reminds us of the green fruit. So naturally, there are some green design elements on the website. Avocode is software that allows you to centralize design collaboration, version control, prototyping, feedback, and developer hand-off.
Anygood
Anygood combines dark green and dark yellow design elements to create an attractive look for this to-do app.
Figma Store
Figma Store uses a natural shade of green which serves as a great background for the white fonts on the homepage.
Organic Mountain
It's no surprise to find some green web design elements on the platform of this all-organic brand. "Eco-friendly" and "sustainable" are two words closely associated with a green palette.
Kovitz
The web design of this wealth management brand platform creates a feeling of security and trust.
Lift Type
Lift type is a French type foundry that offers typefaces and trials. The artistic green elements in the web design match this creative brand.
Hopewell Brewing
This craft brewery and taproom presents its services and products on an attractive green color palette website. The dark green shade is a perfect choice that compliments the rest of the web design elements.
IN Team
The light green color is carefully incorporated in the professional-looking web design of the In Team platform. Green adds a modern touch to the interface.
Humbly healthy
As a healthy lifestyle promoter, Humbly Healthy has chosen a natural green color palette web design. The dark shade, in particular, is very appropriate.
Glyphs 3
Glyphs 3 features a bold bright green color in their eye-catching web design. This Mac font editor platform is clean and engaging at the same time.
Ferrumpipe
The web design elevates the brand of this metal fences and security gate manufacturer to another level. It uses many creative features, including green color elements.
Clerksy
Clerksy is a provider of online HR services. The website makes this brand stand out from the competition. The dark green background and the light green call-to-action buttons complement the original look of this platform.
Finery
This brand brings all-natural cocktails with clean flavors. The web design reflects the mission of the company. The green floral background gives the website a fresh feel.
RunwayML
Runway uses cutting-edge machine learning to power an entirely new way of creating, editing, and exporting videos. In the web design, you can see subtle green elements.
Clint Agency
The Clint Agency comes with services and products for digital innovation. The creative web design brings out dark shades of green in the fonts.
Wray and Nephew
The next green color palette website belongs to a traditional Jamaican white rum brand. The green, yellow and black combination reflects the colors of the Jamaican flag.
Practice
Practice is a creative brand-building house. Green letters on a white background accompany large photos. The result is an outstanding look.
Uggy
Uggy invites visitors to treat themselves to more than 5,000 exclusive good deals. Light green is used to attract attention to sales and call-to-action buttons.
Calico
Calico explores the science of aging and develops medicines to address age-related diseases. Some green color elements are skillfully incorporated in the elegant and professional-looking web design.
CartHook
This is a green website of a brand that offers Shopify stores the tools to thrive.
RipePlanet
Ripeplanet's mission is to set a new standard of sustainable, fresh produce and systems. It's no surprise that we find green design features on this platform.
Dario
This personal website of a freelance art director and designer stands out thanks to the bright green luminescent color.
Lupii
Lupii is a sustainable, plant-based protein. A green color palette website is a natural choice for this brand.
WUNDER
Wunder's green platform offers sparkling drinks infused with cannabinoids.
Vibely
This brand achieved a modern web design by using a popular blue-green shade.
Studio Chenchen
The creative design of this website nicely incorporates dark shades of green.
Greenlist
This app offers the perfect HR solution to sustainable eco-friendly practices in companies. "Greenlist" with a green mission naturally features green color in the web design too.
Report.Cards
Report.Cards is a digital platform for sports education organizations, schools, or programs. Bright green features stand out on the white background.
Hume Supernatural
This brand offers clean and non-toxic deodorants on a beautifully designed green platform.
TreeCard
The designers of the TreeCard website have chosen their green color very well to enhance the mission of the brand. When you pay using TreeCard the merchant will pay the company a small transaction fee which they use to fund reforestation projects.
Neoverv
Neoverv is a brand that provides technology services. They use neon green in their web design to create a modern interface.
Markus
The Markus agency fights against being boring. Their web design including some bright green features definitely underlines their mission.
FAQs about green color palettes in web design
What industries use green color schemes most effectively?
Technology companies like Android and financial platforms like Mint dominate green web design. Healthcare websites and environmental organizations also leverage green's natural associations for trust-building and brand recognition.
Which green shades work best for conversion optimization?
Forest green and sage green typically outperform bright lime greens for call-to-action elements. Darker greens convey stability while maintaining readability across different devices and accessibility standards.
How do successful websites combine green with other colors?
White backgrounds with green accents create clean, minimalist website aesthetics. Navy blue and charcoal gray pair excellently with emerald green for professional corporate branding applications.
What accessibility considerations affect green color choices?
Color contrast ratios must meet WCAG guidelines for text readability. Avoid red-green combinations that create problems for colorblind users, affecting roughly 8% of male website visitors.
Do green websites perform better for organic or sustainable brands?
Absolutely. Whole Foods, Evernote, and similar eco-friendly brands use green to reinforce their environmental messaging and attract conscious consumers seeking sustainable alternatives.
Which green hex codes appear most frequently in web design?
#228B22 (forest green), #90EE90 (light green), and #006400 (dark green) dominate professional websites. These shades balance visual appeal with practical implementation across various design elements.
How does green affect user psychology and behavior?
Green reduces eye strain and promotes relaxation, leading to longer session durations. Studies show green environments decrease stress while encouraging growth-oriented decision-making among website visitors.
What mistakes should designers avoid with green palettes?
Overusing neon greens creates unprofessional appearances. Mixing too many green shades without proper hierarchy confuses users and dilutes brand messaging effectiveness significantly.
Yes, particularly for SaaS platforms and startups. Clean green accents on white backgrounds create contemporary aesthetics that appeal to tech-savvy audiences seeking innovative solutions.
How do mobile users respond to green website designs?
Green performs exceptionally well on mobile devices due to OLED screen technology. The color appears vibrant while consuming less battery power compared to brighter alternatives.
Conclusion
These examples of websites with a green color palette demonstrate how strategic color choices drive both aesthetic appeal and business results. From Spotify's forest green branding to Evernote's signature sage tones, successful companies leverage green's psychological impact for competitive advantage.
Green works across every digital platform and industry vertical. Whether you're building fitness websites or designing luxury websites, this versatile color creates emotional connections that traditional palettes can't match.
The best green implementations balance visual hierarchy with accessibility requirements. Proper contrast ratios ensure readability while maintaining the organic, growth-oriented messaging that makes green so effective for modern brands.
Consider green for your next project if you want to communicate innovation, sustainability, or trustworthiness. The examples showcased here prove that thoughtful color implementation can transform user experience and strengthen brand identity across any digital touchpoint.
If you liked this article about websites with a green color palette, you should check out this article with colorful websites.
As the co-creator of Be Theme, I am a strong believer in designing with care and patience. I pour my energy, time & knowledge into perfecting the theme for our 260,000+ customers.
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